LWorld Oceans Day is celebrated on June 8th and even the beauty world does its part, with some initiatives cwhich implement, concretely, safeguard actions of our seas. From BioNike which supports the protected marine area of Portofino, a Nivea which takes to heart the posidonias of the Island of Palmaria and Elba, passing through Davines which collects ghost networks abandoned in the Mediterranean e Wed with a special and charity edition of the iconic cream, all beauty initiatives with a “blue heart”.
World Oceans Day 2023, a commitment also for beauty
World Ocean Day has been celebrated since 1992, the result of the World Conference on Environment and Development held that year in Rio de Janeiro and since 2008 it has been recognized by the UN. The 2023 edition has as its theme Ocean Planet: Currents are changing.
The oceans are also the focus of Agenda 2030, a list of key climate goals to be achieved by 2030 drawn up in 2015 by 193 countries around the world. In fact, the seas cover over 70% of the earth’s surface, host over 80% of the world’s biodiversity and produce 50% of the world’s oxygen. Yet they are constantly in danger. A commitment, that of greater attention to the “blue lung” of the Earth, also taken seriously by the world of beauty which annually proposes important initiatives.
BioNike, “guardian” of Portofino
“Here exists one of smallest but most precious marine protected areas in Italy: it was born in 1998 and is a treasure to be protected» tell us the biologists of the area, who have invited us to see their work up close. This summer they will have a hand from BioNike, brand of the Sodalis group, which will give concrete support to the Marina di Portofino area together with Italian non-profit organization Worldrisefounded in 2013 by the biologist and science popularizer Mariasole Bianco and engaged in the conservation and enhancement of the marine environment from various fronts.
The overall goal? “To save 30% of Italian seas by 2030, in line with global goals» says the founder. In particular, in the Portofino area, there is constant work to be done: “We are engaged in bottom cleaning with the collection of stranded nets, lost fishing gear from boats and plastic waste of various types: we have a partnership with the Pro plast company of Alessandria, to which we send the materials for recycling» explain the biologists.
It’s still: “We constantly monitor the fish, both by attendance and by health. We keep a close eye on two precious endangered species, the magnificent lobster and the diadem sea urchin, two unique in our seas. And we protect it Posidoniathe plant that acts as an oxygenating lung in the waters».
There are many causes that put the waters between Santa Margherita and Portofino at risk: «The spillage of ships, the boat anchors that ruin the seabed and marine species, the overheating of the water for the pollution and the climate change that kills gorgonians, the constant pollution» continue the biologists.
And then, the solar: about 14,000 tons of filters are spilled every year in world waters. The 40% of the world’s coral coasts are at risk for exposure to non-biodegradable, eco-toxic, which cause bioaccumulation. Much scientific literature now documents how solar can cause coral bleaching and damage to their DNAsea urchin infections and damage to their immune and reproductive systems, but also inhibition of photosynthesis by some algae greens. And that’s not all. They can reduce the fertility of several species of fish, cause defects in the DNA of mussels and even accumulate on the skin of dolphins.
Fundamental make informed choices, reading the labels of what you choose. THE BioNike sunscreens are sea friendly, as well as safe for the skin, free from octinoxate, oxybenzone, octocrilene and nano filters.
And to find out about more about the hidden wonders and invaluable work of biologistssign up at Worldrise biowalks in the Portofino marine reserve. «Every small artifact we find on the beach is a treasure to be told» explains the biologist Stephen Pedone.
Nivea, at the forefront for the Italian Posidonia
With the initiative Marine oasisthe brand Nivea, a pioneer in the development of skincare products for 140 years, claims la reforestation of Posidonia oceanica in the seabed ofPalmaria Island and ofElba island.
Just around these two pearls of the Italian coast lives one aquatic plant also called “grassland” of the seas, which acts as a marine lung. He is indeed capable of absorb CO2keeps the waters oxygenated, retains polluting chemicals and hosts many living species, in a virtuous circle of fundamental ecological importance.
THE company partner, ZeroCO2Italian-Guatemalan start-up e Worldrise, Italian non-profit organizationwill lend a hand to achieve the goal: plant 5,000 Posidonia between the two locations. «Everything that has an impact on the planet also has it on our skin and health. This is why we are committed to tangible actions in favor of the climate and the environment. It is a creed, as well as a responsibility,” he says Andrew MondoniGeneral Manager Southern Europe of Beiersdorf.
“Care beyond skin, beauty beyond the skin”. Nivea has already achieved important results. She collected kilos of waste in the Mediterraneancreated 6 thousand square meters of greenery in Ticino Park and recovered the Pippa Bacca garden in Milan with WWF and Green City Italia. Now, eyes under water!
ISDIN and plastic collection
ISDIN continues its commitment to safeguarding the seas. In 2023 the solar brand joins Gravity Wave with a very clear goal: for each bottle of Fusion Water consumed throughout the year, the Spanish photoprotection brand will recover the equivalent weight of plastic waste at sea. The goal is to eliminate over 60 tons of plastic.
This commitment goes hand in hand with the replanting in the seas of theseaweed Posidonia started in 2022 and the eco-design project that will allow the brand to reduce the impact of its products thanks to redesigned formulas and packaging.
La Mer and the planting of Posidonia Oceanica
La Mer also joins Worldrisenon-profit organization chaired by Mariasole Bianco, in the planting of Posidonia Oceanicafundamental for the ecological balance of the Mediterranean coasts.
Always committed to the protection of the seas, over the years La Mer has founded La Mer Blue Heart Oceans Funda resource that helps support international organizations committed to ocean protection. Among the projects of the foundation OceanEcho 30X30, the initiative that aims to build a global youth movement to protect 30% of our ocean by 2030.
Also, on World Oceans Day, l will be availablea limited edition version of La Mer Blue Heart, the moisturizing cream based on marine ingredients, the brand’s best seller.
Davines and the Protect the Sea campaign: the collection of abandoned nets
Every year there are 640 thousand tons of fishing equipment abandoned in the seas, which make up 46% of the floating islands of waste found in the sea. Every net lost at sea is a danger to hundreds of species. In 2023 Davines together with Sea Shepherd mapped the Mediterranean in search of ghost nets to collect, dispose or recycle them.
From June 1st to August 31st, by purchasing a product from the SU solar line, not only will you receive a free shampoo-shower but above all 1% of the proceeds will be donated to the project. In addition, in the SU line also joins SU/hair&body Cash Bar, a 99.9% biodegradable solid shampoo designed with respect for all seas and all skin and hair types.
Lancaster and the Love Your Planet project
Until 16 July Lancaster in partnership with Marionnaud Italia invites consumers to “scrap” the old sunscreen.
In exchange, a voucher worth 5 euros for the purchase of a new sunscreen from the brand: the new formulations are not only suitable for all skin types but above all respect the environment and the marine fauna of the coralsthanks to their limited impact.
Melvita and WWF in the protection of sea turtles
To celebrate its first 40 years, Melvita together with WWF is involved in a project for the protection of sea turtles in New Caledonia and French Guiana. Over the next 3 years, the brand will contribute to financing two programs for the protection of the areas where the eggs are laid: the danger is that they are accidentally caught in fishing nets.
Melvita has created a green limited edition of the iconic products to celebrate this commitment. All packages, designed by illustrator Lisa Congdon, are designed in an eco-friendly way with recycled and recyclable plastic bottle, FSC cardboard boxes, jars and bottles in 40% recycled and recyclable glass while the soap packaging is in paper and plastic free.
Revlon Professional: Eksperience, the thalassotherapy ritual that is good for the seas
For World Oceans Day, Revlon Professional has thought of Eksperience, a thalassotherapy ritual with the benefits of the sea for hair and scalp. Friend of foliage and seas, the line is made up of products contained in bottles made with 80% post-recycled plastic, with 60% less paper and 100% vegan.
The formulation contains marine spring water from the island of Noirmoutier and red Baltic seaweed. Both act by revitalizing the scalp, strengthening and fortifying the hair and protecting up to 95% of the stems from pollution damage.
Also, in the 2023 Revlon Professional will also be partnered with Plastic Bank with which it will undertake to remove over 4 million bottles from beaches and the environment, reducing plastic in the oceans.
From Rilastil to Hawaiian, the formulations of ocean-friendly sunscreens
There are many brands that have reformulated their sunscreens in recent years. The line Sun System of Rilastil has been completely restudied: it is free of silicones and water-soluble filters, easily released into the water and responsible for coral bleaching. Furthermore there is a lower presence of EDTA and nanoparticles while the new packaging has a low environmental impact.
Also this year too Rilastil supports #starealsoleresponsibly of the ANT Foundation, the melanoma prevention campaign, and Marevivo Onlus to contribute to the health of the planet and raise public awareness on the issues of sustainability and beach pollution.
And it changed its formulations too Hawaiian. The brand, pioneer in the removal of oxybenzone and octinoxate from its formulations for the damage they cause to coral reefs, has thought of the line mineral. Consisting of two lotion, face and body, formulations they are composed of 100% mineral filters, they are cruelty free and vegan, so as to protect the skin and the seas.
An attention also shown by LaVera and by World of Beauty. Strictly reef friendly, LaVera formulations comply with the strict Hawaiian laws in the protection of the seas, so as not to harm the marine ecosystem and protect the barriers. They are also free of solid and liquid microplastics, preservatives and artificial colors, biodegradable and contain mineral filters and sunflower and coconut oils to nourish the skin.
Also World of Beauty sunscreens are all ocean-safe while all the formulas are designed to protect, hydrate and combat photoageing. For a conscious exposure.
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