Nike was also innovative in marketing and was the first company to sign athletes directly, starting in 1973 with tennis player Ilie Nastase. The contract, which was originally concluded in 1984 with the basketball player Michael Jordan, includes not only the equipment but also the design of our own collections to this day. The Air Jordan shoe received particular media attention because of the league’s fines on Michael Jordan for wearing his own shoes. Nike took advantage of the publicity and covered the penalties. The campaign with football star Colin Kaepernick, who lost his playing contract after a protest, was also very polarizing in the USA. Other athletes under contract include LeBron James (for the first time for life), Christiano Ronaldo, Rafael Nadal and Serena Williams. Nike is also the main sponsor of the NFL (American Football), has the football teams of France and Brazil under contract, FC Barcelona, Paris St. Germain, the US basketball team and many more.