Come can the APE, an ia handful of millimeters great be in the center of the universe? Knows it well Guerlain that today Proudly celebrates the World Bee Daythe day World Cup. And that precisely on the bees has built part of his world. Which is many things together.
Guerlain celebrates World Bee Day
Guerlain’s first -line commitment is inspiration and guidance, since in 1853, He “posed” for the first time on the iconic Botone della Maison. It is safeguarding, through activities enclosed and promoted every year with “Guerlain for Bees Conservation Program”: The project includes awareness with Bee School Guerlain X Conopi (National Consortium Beekeepers), the program that educates all generations for the importance of protecting the precious custodian insects of biodiversity on the planet.
The project also includes a program of Training of entrepreneurs women: The initiative was strongly desired by the French maison in partnership with UNESCO and in collaboration with OFA, with the aim of forming beekeepers, which from qUptero now involved 47 students.
The maison is also a partner of Espace Pour La Vie Foundation which supports the downtime Espace Pour la Vie, the larger scientific museum complex in Canada of which the Montreal insectarium is also part where the world of pollinators is studied.
And right from today The name of the new Bee Ambassador of Guerlain is officialthe artist, director and actress Charlotte Le Bon. Because on May 20 it is really to remember.
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