Jacquemus has developed a lifestyle capsule collection in collaboration with Nike and the French Football Federation (FFF). This will accompany the French national team, also called Les Bleus, during the 2026 World Cup.
On June 16th, the French national team around stars like Kylian Mbappé and Marcus Thuram will play their first game in the tournament against African champions Senegal. On this day, the fashion and lifestyle capsule collection designed by Jacquemus and produced by Nike will be launched. Nike is the official supplier of the French national football team.
Jacquemus will also be featured on the warm-up jersey for the tournament alongside the US sportswear manufacturer, who is the official supplier. The vintage-style navy blue jersey is decorated with fine vertical stripes in red and white. On the left is the white Swoosh, the Nike logo. On the right are the two stars, the Gallic rooster, the French flag and the name Jacquemus. The stars symbolize the World Cup titles of 1998 and 2018. In addition to this jersey, the collection includes jackets, training pants and shorts in the colors of the Bleus.
At the interface of sport, city and culture
The arrival of the team before the games is now followed like that of celebrities at fashion weeks. In this context, the Jacquemus collaboration offers direct visibility to a generation of consumers. These track both the Bleus’ sporting achievements and fashion choices.
For fashion designer Simon Porte-Jacquemus, football in France is more than just a sport. “He lives in everyday moments and has always been a part of my life. Working with the French national team means representing a country, a culture and unforgettable moments. That means everything to me,” said the designer in the statement.
The collection is inspired by a vintage navy blue Nike track jacket that Simon Porte Jacquemus wore in his youth. She reinterprets the visual codes of the French national team through his own aesthetic.
Additionally, the designer avoids technical materials commonly associated with sportswear. Instead, he relies on natural or artificial fabrics that match the spirit of his ready-to-wear collections.
This project is being realized in partnership with the Sport dans la Ville association. It aims to promote the integration of young people and the support of communities through sport.
The collaboration between Jacquemus and Nike, which started in 2022, has already led to several reinterpretations of the US company’s iconic models. These include the models Air Humara, J Force 1, Air Max 1 and most recently the Moon Shoe. The partnership is now being expanded to include the FFF.
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