fin since it arrived (revolutionizing our habits), Netflix is synonymous with sofa and movies. Now, however, this pairing is no longer so obvious because the famous platform has launched some content to push their subscribers to do exercise and yoga.
From yoga to high intensity workouts
Netflix’s “virtual gym” consists of 90 streaming videos made in collaboration with theNike Training Club app. 46 of these are already available (for a total of 30 hours of programming), while another 43 will be released during the year.
The lessons are available in multiple languages (and, yes: among these there is also Italian) and they are Netflix and Nike’s primary response to the Peloton, the now famous app that during the various lockdowns recorded dizzying numbers (reaching almost 3 million subscribers, against the 1.8 million of Nike Training Club). To outdo the competitor app, therefore, NTC has decided to lean on Netflix. A way to intercept a wider audience, and not necessarily accustomed to exercising in their free time.
The services offered are many. It passes by yoga garlic high intensity workouts. But also i basic principles of fitness and some videos to have cover abs.
Netflix will no longer allow subscription password sharing
This is a very special moment for the streaming giant that has recently announced its intention to eliminate the sharing of subscription passwords between friends. In our country alone, there are over 3 million Netflix accounts shared with other users outside their own household (over 100 million worldwide). AND now the platform intends to block this practice. The reason? Most likely it’s all in the balance sheets of the giant.
Netflix. Credit: Jakub Porzycki/NurPhoto
With the arrival of new platforms (first of all Amazon Prime Videosbut also Disney+ and the latest arrival Paramount+), Netflix no longer has an exclusive on streaming movies and documentaries. AND the data proves it. In April 2022, for the first time in over a decade, Netflix had to deal with 200,000 fewer subscriptions. In July there were 970 thousand.
The crackdown on passwords, however, should start in the United States in recent weeks. And from there, over the months, it will spread all over the world.
According to analysts Netflix’s drastic move could lead to $720 million in subscription losses.
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