Dat the denunciation of male violence, recognized as a violation of human rights by the Istanbul Convention. To the protection of those who find the courage to report, provided for by the Red Code. From the right to choose whether to continue a pregnancy or have an abortionguaranteed by law 194, to equal pay enshrined in the Constitution. These are just some laws that are part of our system and which guarantee, odthey should guarantee freedom of choice, self-determination and women’s rights.
Women’s rights: the laws exist but they are not enough
They are laws that have been conquered but not always truly observed. Hence the campaign She is, an invitation to continue to defend them, which comes from four women’s associations. The workshop, Now when? Turin, Break the Silence Italy and TOXD Turin City for Women.
Designed by the creative agency HUB09the campaign is sponsored by Progresso Advertising Foundation and, after the presentation tomorrow at the Senate of the Republic, it will begin to appear in the main Italian newspapers, on social media, on posters and on TV.
The She is free campaign, for female self-determination
No images, no photos but two words: She is, to express the value of female self-determination, through the rights conquered by the generations that preceded us.
The goal is to contribute to dismantle clichés and stereotypes in the world of work, in politics, in intimate relationships and in everything that, by limiting women’s freedom, fuels gender violence which has deep cultural roots.
Women’s rights for Gen Z
The creators of Stardust House they will collaborate with associations to draw Gen Z’s attention to women’s rights, reinterpreting and expressing the campaign messages with the language and sensitivity of their peers.
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