SortWe are on the verge of the most radical change in personal finance ever measured. Is the so -called Great Wealth Transfer, i.e. the Great transfer of wealthso over 124 trillions of dollars will pass by hands in the next decades (by 2048, according to a report by the Cerulli Associates). The recipients? Generation X, long in the shade by the enormous cohort of the baby boomers, but above all (for 70%) women. It is therefore yes of a generational transfer but also of gender. And, headlines Forbes: It is a change of epochal power.
The upheaval does not concern only the States. McKinsey calculates that in Europe, the assets controlled by women grew by 4.6 thousand billion dollars in 2018 to 6.6 thousand billion dollars in 2023, going from 32% to 38% of total EU AUM. The consultancy company now provides that the assets controlled by women reach 11.4 trillion dollars for a 47% share of all EU goods by 2030.
Great Wealth Transfer, global wealth is moving on to women: a change of epochal power
The transfer of unprecedented wealth is largely due toinheritance from Baby Boomers but also to the growing female protagonism In the entrepreneurial and professional field. Regardless of the final amount, it is a seismic change in the economy, As Joan Michelson explains on Forbes. If wealth is power, women are about to have much more power: financial, geopolitical, economic and cultural.
Getty Images, Ezra Bailey
To generation x the legacy of the baby boomers
Experts say that This enormous change in wealth is mainly due to demographybecause the baby boomers (born between 1946 and 1964) and the “silent generation” (born between 1928 and 1945) will transmit their wealth. Since women tend to live longer than men, the surviving wives will inherit most. It is “a potential transfer of wealth of this scope that approaches the annual GDP of the United States. After years spent in the background compared to men, women are ready to take the center of the scene», According to McKinsey.
Women and power, at the top: managers and investors
This also happens because women are taking on a central role in managerial positions, earning more, starting and selling more companies and investing more. The analysis McKinsey’s “Women in the workplace” of 2024 (on over 1,000 companies and 480,000 people) it found that 29% of the company leaders, 29% of senior managers and 34% of vice -presidents are women, increasing compared to 17%, 23% and 27% in 2015 respectively.
As he explains, interviewed by Forbes, Silvia enough de unverhauexpert in global philanthropy and senior advisor at LGT in Private Banker International, if to the inherited heritage “are added the increase in the level of education, the greatest efforts for equality and inclusion and continuous progress in reducing the gender salary gap, this moment reports this moment A transformative ascent of female wealth globally “. Women will therefore check more money very soon than ever.
How do women invest?
And it is then interesting, as he does Forbesinvestigating how women spend money. And that is: in line with one’s values.
According to a study on the philanthropy of the 2023 Bank of America It is for example that it is the wealthy women who guide change through their economic influence and strategic philanthropy: 85% of families’ charity decisions are taken or influenced by a woman. And 85% of wealthy women “sometimes or always consciously align their purchase decisions to their values, compared to wealthy men”. They will probably also accelerate economic growth, because a McKinsey Health study found that Each dollar invested in women’s health adds 3 dollars to overall economic growth.
Investments in line with values of sustainability, inclusion, gender equality
Not only that. The wealthy women also prove significantly more likely to select the issues related to women and girls as one of the three most important causes/problems than men. This for «The desire to improve the world for women and girlsthe belief that supporting women and girls is the most effective way to solve other social problems and the desire to improve the world for their children ».
According to a study on the rich Americans of the Bank of America Private Bank, “US women are more likely to believe that the sustainable investments can have a positive impact on the company And consequently, they commit themselves to investing in a profitable way “.
Since companies led by women also tend to use more women, helping entrepreneurs also contributes to Create jobs for a wider band of womenthen notes the Women’s entrepreneurs finance.
Investing in women and girls brings benefits to everyone
As he said many times Melinda French Gates“Investing in women and girls brings benefits to everyone”. And she, firsthand, is doing it, as she explains on His website Pivotal Ventures. But the examples in this sense are many. As Alice Waltonwhich has just founded a new medical faculty which, in addition to the traditional curriculum of studies, promises a “holistic approach” “rooted in art and well -being”. OR Mackenzie Scott (ex Bezos) He has silently invested his billion in education, arts, organizations that support and help women, public health, immigration, diversity and accommodation at affordable prices.
The future that awaits us is rosy. Inhabited by more educated women than evermore realized than ever, with wider contacts of contacts than ever, more independent in the most assertive thought and leader than ever. Women who support other womenboth through the people with whom they choose to do business, and by giving their non -profit organizations or those that deal with the needs of women. And, yes, there will also be more billionaire women than ever (the rise has already started, as noted by Forbes).