Given that he did not have a single image of Tamara Falcó’s wedding -because the exclusive It was all sold to a magazine – Sonsoles Ónega (A-3 TV) sent cameras to Valencia to show us the wedding of a soldier who was also getting married at the same time, and on the same day.
And they offered us the classic ‘saber corridor’ that their battalion mates They dedicated it to this couple, Laura and Rafa, who kissed with a lot of passion and affection. oh! It is an understandable resource. It must be very frustrating to dedicate an entire afternoon on television to a wedding called ‘Wedding of the Year!’, and not be able to show a single picture of the bride and groom saying ‘Yes’. I suppose this ‘special’ program that Sonsoles had to do on Saturday was due to the fact that Tamara is part of the cast of collaborators on the star program on A-3 TV, ‘El hormiguero’.
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There he exercises tertullian of little things Current events, gossip, and also, if necessary, an opinion on politics. She has the enormous advantage that, when she speaks, she vocalizes in that particular way that little is understood. But in the Atresmedia empire, the afternoon had to be filled and at least the arrival at the estate of the illustrious guests, in particular that of the owners of ‘El hormiguero’, Jorge Salvador and Pablo Motos, and other distinguished creatures, all dressed in Sunday. The most tremendous moment was at 8:23 p.m. when a very emotional Sonsoles exclaimed: “We can announce that Tamara has married!” but she could not put even an image of such a glorious television moment. In ‘Fiesta’ (T-5) the same thing happened: Emma García dedicated her program to the link, without images of it.
The media strategy designed for her Tamara is curious. She sells the exclusive to a magazine but delays, slows down, the event for three days. Friday pre-wedding party at the Ritz. On Saturday afternoon, the wedding itself. At night, post-wedding party. And on Sunday, already married, ‘brunch party’ again at the Ritz. It’s a way to ensure hours of hectic attention. Actually, Tamara imitates what the NBA invented many years ago with the seven-game playoffs. She is not interested in a single match final. The ‘show’ has to last as long as possible. You have to keep the audience excited. And the bookmakers, content and happy. Here the only possible bet is whether Tamara’s marriage is going to last less, or longer, than that of the soldier in the capital of Turia.