Expectation ahead of the journalist’s debut Carlos Franganillo in charge of the 9 pm news program on Tele 5. Pay attention to the scenery, how the set is decorated, what colors predominate, whether the plasma screens are even bigger, whether the presenter starts standing up (yes, he starts standing up , for now), or sitting…, all this may be entertaining, but it is absolutely useless.
The important thing about a news report is what is said in it, and how it is said. Where they accentuate. The way of looking. What they focus on and what they cover. What story they build. Franganillo He comes from the TVE ‘Telediario’ school. Before his debut on Telecinco he stated that his intention was “no absolute truths or programmed opinion” and alone “honest and rigorous work.” Estimated declaration of principles. It breaks with the tradition of the last 20 years of ‘telecinque’ news programs. During the reign of Paolo Vasile The order was not to bother the Government of the day – whoever was in power, whoever it was, it didn’t matter – and a lot of impact with events and catastrophes to overwhelm and engage the public. Those were the times when the usual thing was the ‘chilling images’ that could occur anywhere in the world. Let’s take that picture of a very angry man, with a box cutter in his hand, taking revenge on his neighbors by scratching vehicles in a parking lot in South Dakota. Apocalyptic!
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Now Franganillo, on a private television, he has the king of the news in front of him, Vicente Valles (A-3 TV). Valles makes ‘author informative’. He puts emphasis on the news, especially politics. The adjective. The seasoning. Many look at Valles because they like the salt shots against the socialist Government and the independence group and it excites them. Many others notice him, but they also look at him. With this system, between those who applaud him and those who hate him, he achieves audiences between 18% and 20% screen share.
In its debut, on Monday, Franganillo made an estimable 11.5%. The next day it dropped to 10.4%. It is not significant. It’s a long-distance race. On a private TV, the flat and routine news broadcast, always so bland, without spark, does not seem like a good way to go. Impartiality or equidistance in journalism no longer exists. Nor do I think the public looks for it. I wish you encouragement and perseverance. We will have to find another way of impact. Without the ‘chilling images’ it’s tough.