In February, the Pforzheimer Klingel Group launched the first collection of its new underwear brand “TruYou”, which specializes in large sizes in terms of quality, fit and details. TruYou offers underwear, nightwear, loungewear and swimwear in sizes 42 to 66.
The company has brought together its many years of experience and technical expertise with lingerie ranges and fashion in large sizes in the new brand in order to offer a sophisticated range of lingerie for curvy women.
“We have the power to support women with plus sizes – with the right underwear, competent advice and fashionably functional finesse. That was also a reason for us to create TruYou,” comments Daniela Angerer, Senior Vice President of the Premium Woman Lingerie & Beach category and responsible for the TruYou brand, in a press release.
TruYou wants to fill the gap that exists in lingerie and swimwear for curvy women. That means more than just larger sizes: TruYou focuses on materials, cuts, fit and function details for lingerie in large sizes. These include bras with a wide underbust band or panty girdles with silicone bands that prevent the material from rolling in.
The brand also claims to advise curvy women “honestly, attentively and skilfully” and wants to appeal to fashion-conscious and self-confident women aged around 45 and over. In addition to excellent fits and the opportunity to try on the underwear in the comfort of your own home, TruYou relies on a flair for fashion and shows this in the current collection with pastel shades, floral patterns and loving details.
The 118-piece TruYou collection is now available from the online shops and catalogs of Klingel, Happysize, Miamoda and Meyermode, as well as from Zalando, Amazon and Mirapodo. Prices range from 14.99 euros for briefs to 34.99 euros for a bra or 49.99 euros for pajamas to 79.99 euros for a leisure suit or tankini.
“Establishing TruYou on marketplaces was a crucial step in the brand launch. External platforms play an important role in our strategy, both in terms of sales growth and the development of new customer segments,” concludes Angerer.