The Hamburg fashion company LASCANA celebrated the start of the Fashion Week in Berlin on September 5th as part of a special fashion show on the Spree, together with LASCANA brand ambassador Victoria Swarovski. In front of around 500 guests, including well-known VIPs and influencers with a wide reach such as Nazan Eckes, Angelina Kirsch, Lili Paul-Roncalli, Jorge González, Alena Gerber and many more, the company presented a large number of innovations on the »LASCANA Fashion Boat«.
“Our goal was to create a floating location with the “Fashion Boat” that, inspired by a modern fairytale forest and with sparkling gold accents, forms the perfect setting for this year’s anniversary show,” says Sarah Rissen, Head of Multi-Channel Marketing LASCANA.
The approximately 500 invited guests experienced a fascinating fashion show, designed by the renowned creative mind Roger Sery, which took them on a journey through the diverse fashion world of LASCANA. The show spectacle was opened by multi-talented Victoria Swarovski, who also celebrated her catwalk debut and floated down the catwalk together with ballet dancers to the sounds of classical music. Afterwards, models such as Angelina Kirsch presented the new lingerie and fashion trends for the coming season. In addition, the spectators along the catwalk were able to enjoy the new, exclusive 18-piece lingerie and nightwear collection from Victoria Swarovski and LASCANA. The limited collection marks the next step in the successful collaboration with the 29-year-old on the occasion of the 20-year brand anniversary. The limited styles of the Victoria Swarovski x LASCANA collection are inspired by the glamorous style of the Roaring Twenties.
LASCANA finished off with a special show on the catwalk, choreographed by roller skater Oumi Janta, together with inline skatersinside and skateboardersinside, drew attention to the launch of its own sub-brand called »LSCN«, which will be officially presented by the company in March 2023.
After the show, the guests let the evening end in a relaxed atmosphere on the »LASCANA Fashion Boat« to the beats of the popular Berlin DJ duo »ALYSSA & GIA«.