In recent years, professions have been disrupted by the arrival of digital technology. The latter is today a dimension in its own right for any company wishing to increase its notoriety, increase its turnover and more generally, exist on the new channels sticking to the uses and practices of consumers.
Although digital is full of opportunities that can serve many purposes, it is not always easy to find your way around and exploit all the potential it holds. This is where the Digital Marketing Certificate comes in.emlyon business school. The business school offers this training eligible for the CPF to a professional public who wishes to add new skills to their profile. Lasting nine days, it is accessible in Lyon and Paris face-to-face, but also online.
Spaag acquires Germinal to form a major player in digital marketing
This certificate allows you to become familiar with the workings of digital marketing to know all the subtleties, advantages and above all very quickly to be able to integrate new weapons into your daily life as a marketer. The objective is to help marketing professionals to have an overview of the new dynamics offered by digital, but also the key skills and knowledge to evolve in their business practices and in their career.
The Digital Marketing certificate to acquire new knowledge
This training is aimed at managers or project managers working in various sectors in full digitalization, such as industry or retail. It particularly concerns those who wish to understand the role of digital marketing and know all the tricks. Several professionals have already taken part in the training, such as Matthieu Poussier, who opted for the online format last year as well as Alexandre Mertens who opted for him face-to-face format.
” New to the subject, I was able to quickly understand the concepts, use relevant tools and deploy a digital marketing strategy by adapting it to the specificities of my activity. Intense and pragmatic, this certificate gives the impression of being part of an agile team managing digital marketing projects… Exciting! “says Matthew.
Matthew Poussier.
” This certificate brought me much more than I expected. It opened my eyes to the world of tomorrow and allowed me to acquire a solid foundation in marketing. testifies Alexandre.
Alexander Martens.
The Digital Marketing certificate, both online and face-to-face, provides an understanding of the main steps to create, refine and maintain an effective digital marketing strategy. Determining your objectives, acquiring the right tools, evaluating your acquisition channels… So many stages through which it is essential to pass in order to properly deploy digital marketing in each facet of the customer experience.
” In 2022, digital marketing will once again be one of the pillars of optimizing the customer experience. At the heart of business strategy, this customer experience must be translated into its organization by creating links between all departments that contribute to revenue creation: sales, marketing, customer success, tech… The keys to success: de-siloing the company to align all revenue-generating teams to install predictive and sustainable growth “, explains Frank Guillerot, educational manager of the certificate and expert in the optimization of marketing operations and the management of digital projects. He leads the training alongside other digital marketers.
By attending, the participating professionals will therefore be able to benefit from their expertise, particularly in terms of innovation. They will discover the potential of tools like artificial intelligence, and how they can become central to their business.
Three axes to understand the major challenges of digital marketing
The certificate is divided into three modules, collectively outlining the main steps in developing a digital marketing strategy. First, participants will discover the discipline as a whole as well as the key concepts that accompany it. They will have the opportunity to familiarize themselves with SEO, content creation and modeling of the customer experience… So many elements that will allow them to acquire the basics necessary to create their marketing strategy.
The second module aims to teach them various marketing tactics that are essential to support the customer experience. They will be useful for communicating effectively with customers from the beginning to the end of their buying journey.
Finally, the last module aims to introduce participants to the latest technological tools that have become essential in marketing (CRM, marketing automation, web analytics, content management, sales engagement, sales enablement, etc.). It also allows you to learn about data processing through artificial intelligence and machine learning algorithms. Finally, it explores the best-known agile methods (Scrum, Kanban) and gives the keys to adapting them to the context of a marketing department in order to better organize and work more efficiently.
In this sense, this formation is an opportunity to update your skills and understand how to take advantage of the advantages that digital has in store for your business.