Hertha BSC has a new investor. The investment company 777 Partners takes over all shares in Hertha BSC GmbH & Co. KGaA, which previously belonged to Lars Windhorst and his Tennor Holding.
Hertha BSC GmbH & Co. KGaA has 777 partners a new shareholder. The Berliners announced this on Saturday (03/11/23). Negotiations began a few months ago and are now complete. According to Hertha BSC, the Florida-based investment company is taking over all shares previously owned by Lars Windhorst and his Tennor Holding, which is 64.7 percent.
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Will company buy more shares?
“This is a forward-looking step for Hertha BSC”said Hertha President Kay Bernstein according to the announcement. “We would like to join Josh Wander thank you for your trust in Hertha BSC. This strategic partnership helps us to further advance the restructuring process and the economic consolidation of Hertha BSC. So we’re happy to welcome 777 Partners to the Hertha family.”
As part of the takeover of the shares, the investor will receive two seats on the supervisory board of Hertha BSC Co, KGaA, which now consists of five members. The new partner will also take on two seats on the company’s Advisory Board. Lars Windhorst previously had these places with his Tenor Holding inside
According to media reports of the last few days 777 partners not only take over the shares from Windhorst, but also acquire further shares. This would bring fresh money into the cash-strapped club, which – like the other Bundesliga clubs – has to submit the licensing documents for the coming season to the DFL by March 15th. In the first message from the club, however, this has not yet been mentioned.
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777 Partners are active in various clubs
Windhorst had invested a total of 375 million euros since 2019 – a one-off for the Bundesligainvestments, which the US company has now replaced. Windhorst’s chapter as a controversial investor at Hertha is thus closed. How much money Windhorst received for his shares remained unknown. This ends a period of unrest and misunderstandings for Berliners. Windhorst announced at the end of November that he was buying his shares in 777 partners want to sell. Since then, negotiations have been going on about the details.
Unlike Windhorst, the new Miami-based investor has a lot of experience in professional football. Since September 2021, the company has increasingly invested in football clubs worldwide from the first to the third division. In addition to the Paris suburban club Red Star Paris, the first division clubs FC Sevilla, Standard Liège, Vasco da Gama from Brazil, Melbourne Victory as well as the second division club CFC Genoa to the portfolio. The head of the football department has been Don Dransfeld since the end of May 2022, who was previously strategic director at the English champions Manchester City among other things, also worked for the takeover of other clubs worldwide.
