“White Noise” podcasts are not economical for Spotify – despite being listened to three million hours a day.
In the world of music streaming, Spotify faces a challenge: “White Noise” podcasts have found a wide following in search of relaxation and sleep – but could soon be phased out altogether. The problem: They’re growing like mushrooms and are listened to for three million hours a day, but they’re not proving to be economically viable content for the platform.
Listen to example here:
Popular white noise is under-yielding – is Spotify ditching it and winning?
an internal one Report by “Bloomberg” revealed that consumers would spend approximately three million hours a day enjoying the soothing noise over Spotify every day. The author of the Bloomberg article writes, “When Spotify realized the amount of attention white noise podcasts were getting, the company considered removing those shows from the talk feed and banning future uploads, while keeping audiences focused on similar ones.” programs should be diverted that were more economical for Spotify”. According to the document, this would increase Spotify’s annual gross profit by €35 million, or $38 million.
As “t3n” further reports, despite these considerations, a Spotify spokesman made it clear that no concrete plans had been implemented to restrict or remove white noise content. However, about two months ago, reports surfaced that the “noisy” podcasts were gradually disappearing from the platform. One user raised the issue on Reddit, and was echoed by others who appear to have had similar experiences. Whether these disappearances are connected to Spotify’s internal deliberations or not is so far unclear.