The grand finale of Wie is de Mol ended with a blunder last night. Afterwards, people could not zap to MolTalk, because no episode was planned. “Awkward.”
The grand finale of Wie is de Mol was the big winner on prime time last night with a score of almost 3.1 million viewers. With that, the NPO 1 program achieved a huge market share of 48 percent. Last year, about the same number of people watched and then another 1.2 million people tuned in to MolTalk.
This year, however, the weekly review of Wie is de Mol was missing after the final, which is highly unwise, according to former SBS boss Tina Nijkamp. “Every week, 700,000 to 1 million viewers zap to NPO 3 for MolTalk, but strangely enough that was not programmed yesterday,” she writes on her analysis channel.
NPO 3 instead broadcast a Swedish detective that did not even attract 300,000 viewers. “Very unfortunate for the viewer, especially because many former participants from last year acted as a studio audience in the final with Rik and were often in the picture.”
Viewer locked out
The party continued after the final without the viewer. “The final therefore felt a little bit like a VIP party, which meant that I, as a viewer, was literally outside.”
This blunder should be rectified next year, advises Tina. “Hopefully next year many former participants and former Mollen in another studio for a grand finale of Moltalk. NPO 3 also desperately needs those viewing figures.”
Wie is de Mol has also performed very well this season, says Tina. “All-in-all was very successful this season, also postponed: every week watched in postponement by as many as 600 thousand to 1 million people. And very fun and understandable assignments every week.”
Besides the fact that the MolTalk was missing yesterday, Tina has one other flaw. “Two episodes without a dropout is too much.”
The most watched alternative to the Wie is de Mol final was Weet Ik Veel with 904 thousand viewers (15 percent) on RTL 4. The Ik Hou Van Holland rerun on SBS 6 was 402 thousand viewers (7 percent).
The viewing figures of Saturday, March 11, 2023 (SKO):
Market shares (18-24h, 6+)
|01. Who is the Mole (NPO1) 3,081,000||01. NPO1 / 34.5%|
|02. Journal 20:00 (NPO1) 2,254,000||02. RTL4 / 16.7%|
|03. Studio Sport Eredivisie (NPO1) 1,146,000||03. SBS6 / 9.2%|
|04. Half past seven news (RTL4) 1,102,000||04. NPO2 / 9.0%|
|05. The Connection (NPO1) 1,089,000||05. RTL5 / 4.0%|
|06. News 18:00 (NPO1) 1,071,000||06. NPO3 / 3.0%|
|07. EenVandaag (NPO1) 921,000||07. Vero / 2.9%|
|08. I Don’t Know A Lot (RTL4) 904,000||08. RTL7 / 2.5%|
|09. RTL Boulevard (RTL4) 888,000||09. RTL8 / 2.4%|
|10. Box office (NPO2) 864,000||10. ESPN / 1.5%|
|11. Humberto on Saturday (RTL4) 740,000||11.NET5 / 1.1%|
|12. Edition NL (RTL4) 638,000||12. ESPN3 / 1.0%|
|13. Hidden Past (NPO2) 623,000||13. ESPN2 / 0.9%|
|14. Green Planet (NPO1) 550,000||14. Paramount / 0.9%|
|15. Nieuwsuur (NPO2) 509,000||15. Discov / 0.9%|
Market shares per channel group (18-24h, 6+)
More viewing figures at:
|01. Public Broadcasting 46.5%|
|02. RTL Netherlands 26.5%|
|03. Talpa TV 13.5%|
Programs that did not make the top 15 include Lachen om home videos (487 thousand), Hart van Nederland (484 thousand), De Alleskunner (473 thousand), Shownieuws (418 thousand), Ik Hou Van Holland (402 thousand) and Big Brother (301 thousand).