Why Jack Johnson is leading the greening of the music industry

Together for a greener future: Milky Chance will open the Greentech Festival 2022 on June 22nd with an exclusive Telekom Street Gig. ROLLING STONE and Telekom will bring the music highlight to the stage together. In the Berlin power plant, the folktronica duo will play new songs as well as their biggest hits. Telekom will broadcast the show live from 7 p.m. on the #dabei channel on MagentaTV. Fans can also experience the performance in the free live stream on MagentaMusiker. At this point we portray artists who have made a name for themselves through their green commitment.

Surfing and playing guitar was what Jack Johnson grew up in Hawaii for, and it’s still basically what his life is about. His warm, relaxed music shows his deep connection with nature. That carefree vibe has made him one of the most popular singer-songwriters of the 21st century. His records have sold more than twenty million copies; it fills great halls all over the world. A sensational commercial success that comes with ecological challenges. How to live in an environmentally friendly way in its position? Long before there was talk of “flight shame”, he criticized frequent flyers in songs like “Traffic in the Sky”. Only: How does this criticism go together with the reality of a musician flying around the world?

With his label Brushfire Records and his touring crew, Johnson is at the forefront of greening the music industry. He works with promoters to drastically reduce waste through recycling, composting and other measures, and refrains from using single-use plastic bottles on his tours. As his song from the Curious George soundtrack said, “Reduce, reuse, recycle!”

His social action network, All At Once, connects fans with local charities at every tour stop. With his wife Kim, he founded the Kokua Hawaii Foundation to support environmental education in Hawaii’s schools and communities and the Johnson Ohana Charitable Foundation to advance environmental, arts and music education worldwide. He has his merchandising produced in a climate-neutral manner, he insists on climate-neutral tours and is also an ambassador for the UN environmental program. He is serious and is both: a star musician and an ecological role model.

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