In a study carried out by the application Second Loveit was concluded that 7 out of 10 users from the dating platform say that they are waiting for the festive atmosphere at the end of the year and summer to make a love adventure. The controversial dating site is considered the leading app in Latin America to generate encounters and infidelities.
Within this context, dating sites have had unexpected growth with high rates of online permanence higher than those of previous years. Some consider that December is an atypical month, full of events and end-of-year parties, which is why dating apps are downloaded and used more frequently during that period.
According to the platform’s research, more than half of men who are in a formal relationship confirm that they would be unfaithful to their partner during this holiday season. The survey was carried out among more than 2.5 million users of the application in Latin America.
Those responsible for Second Love stated that the use of the platform has increased by 40% this month and the presence of users who enter the portal between two and three times a day is multiplying. In turn, during these holiday periods, the different dating services, along with the majority of dating sites, skyrocket by 30%.
It is estimated that nights out and commitments on these dates generate opportunities for a high percentage of dates to be made than at other times of the year. Regarding the Christmas holidays, 70% of users confirmed that they also make arrangements to celebrate that special date with their lover.
The report describes that 36% of men coordinate a lunch or an activity before Christmas Eve, 30% go out after Christmas dinner and 34% prefer to meet in a hotel to have more privacy. In turn, the survey revealed that 4 out of 10 users buy their lover a Christmas gift and that women are the ones who spend more money compared to men.
In the testimonies collected by the users of the portal, it was revealed that women can spend more than 100 dollars on gifts for their lover, and they even confessed that going out to buy Christmas gifts can be the perfect alibi to make a relationship. romantic encounter.
“Not only is there an increase in the number of users during this time, but the festive atmosphere, nights out and the commitments that this time implies, create opportunities for more infidelities to be committed. According to our records, during Christmas, New Year and the first weeks of the year there is an increase in connectivity on the dating site, which reflects that people want to start the year with new sensations and go in search of a love adventure.” , he pointed Matías Lamouret, application spokesperson Second Love for Latin America.
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