Most major professional sports They do not offer equal pay to female athletes, perpetuating what has always been an uneven playing field. Gender-based pay discrepancies extend not only to funding and media coverage but also to trade associations and endorsements.
“He growth of women’s sports it’s a movement, not just a moment,” says Todd Burach, senior vice president, City National Sports and Family Office Banking team leader. “Viewership is up, attendance is up, brand spending is up, ratings are up. “This is all good news for female athletes.”
female athletes are 29% “more inspiring”” and 27% more likely to be viewed as a “positive role model” compared to their male counterparts, according to a study by The Collective. But the same research found that male athletes earn 21 times more than women.
“Women have to work a lot harder to find their money,” says Thayer Lavielle, executive vice president of The Collective. “More than 80% of his income comes off the playing field, sponsorships. For that they have to interact more with fans, they have to find them. And many female athletes have a natural talent for this,” Lavielle celebrates.
Female stars have connected with their audiences and built communities by sharing personal stories and their behind-the-scenes work on social media.
“Although male athletes have a higher average number of followers on social networks, “Female athletes have higher participation rates”says Luana Harris, CEO of RBC Sports Professionals. Harris, who monitored the sports ecosystem, advocated in collaboration with The Collective, highlighted pay disparities with statistics.
“We know that female athletes should be paid more, but it’s not just about catching up with men,” Harris explains. “Having these numbers now and this research is crucial for brands and customers who want to invest in female athletes.”
by RN
