The objective of an internal communication strategy is to circulate information effectively. However, this is not the case in all organizations. According to a study by Trade Press Services, 74% of employees believe that they are never informed of news relating to their company. This poor communication can impact the entire operation of a company: the management of a file, the progress of a project, etc.
To improve it, it is relevant to measure certain key performance indicators (KPIs). In its latest white paper, Jamespot, the French enterprise social network specialistexplains why it is important to monitor internal communication and what KPIs to rely on to optimize it.
Why measure your internal communication efforts?
Data analysis is an essential step to ensure that your company’s internal communication strategy is effective. Without this, it is difficult to identify the elements to be improved and to remove all the obstacles to the success of your organization.
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In this whitepaper, Jamespot presents several reasons why you might want to track key performance indicators for your internal communication plan, starting with the budget. Managers must determine whether the resources allocated are adequate. A poorly defined budget can be counterproductive for a company. Data therefore plays a vital role in identifying wasteful and misplaced spending. They also make it possible to prove to superiors the return on investment (ROI) of certain actions undertaken for internal communication.
Other factors are also to be taken into account, such as the weather. Some processes are time-consuming and could be improved. For this reason, it may be wise to set up a system of study and analysis of internal communication. It is an essential point of reference to determine if the time devoted to a project is worth it. Otherwise, it is recommended to review certain communication practices and formats. In this ebookyou will discover the many ideas of Jamespot that you can draw inspiration from.
Measuring KPIs can also improve the well-being of employees. The study reveals that 87% of them are not really engaged at work. Several factors can be at the origin, such as the salary or even missions that are not suited to the position. Poor internal communication can also be a decisive factor, because employees will be less invested in the life of the company and could eventually resign. By obtaining this white paper, you will be able to learn about the two other reasons why it is important to measure the efforts made around your internal communication.
The KPIs to rely on
To define the metrics to take into account, you must first identify your needs and the preferred communication channels or media. For example, a company that uses a collaborative tool should rather focus on the adoption rate. Concretely, it is about the way in which employees will appropriate a platform. This translates into the number of app downloads and time spent on it. Good statistics mean that the deployed project has been accepted by the teams.
To be improved, meetings must also be measured using KPIs. This can for example be the engagement rate. By studying the involvement of his collaborators, a manager can identify the points on which to work to encourage more interaction, and therefore that everyone expresses themselves more on important subjects or projects.
To ensure that internal communication is functional within your organization, it may be wise to collect feedback from your employees. Anonymously, each person expresses their feelings and gives honest answers about what works best and what doesn’t. In this white paper, Jamespot explains how to properly carry out your survey. You will also discover four additional KPIs to consider.
In the last part, Jamespot reveals the various existing solutions to optimize its internal communication in the event of poor results. To find out all about them and get advice from experts in the field, don’t forget to download this ebook !