The closure of lists towards the October elections had a strong impact on X, where political audiences turned to discuss, amplify slogans and position their candidates. The main stamps –La Libertad progresses, Fueria Patria and provinces, among others – they transferred the dispute to the online field, with hashtags and mentions that functioned as the campaign thermometer.
The confrontation between ruling and opposition was expressed in the coordinated action of militancy, influencers and trolls that managed to install agendas and confront narratives. In this scenario, the official strategy with the motto “Kirchnerism never again” It was consolidated as a key resource to polarize conversation and strengthen political identity.
A report by the Ingob consultant reflects how digital audiences shape the campaign, enhancing candidacies, amplifying controversies and conditioning stories. In that aspect, the alliance La Libertad advances It generated more than 156 thousand mentions and 35 million views during lists. More than 47,000 users performed posters or RTS with mentions of the libertarian coalition. 53 percent of users are between 18 and 34.
For its part, Homeland It reached 60,000 mentions during the closure of lists, 61 percent less than lla. In addition, the new Peronist stamp was far from achieving an impact on the networks: it only reached 9.7 million views, 72 percent less than its main rival.
As for the candidacies for deputies by CABA, Alejandro Fargosi obtained 29k mentions at the closing of lists, 93 percent more than Itai Hagman of Kirchnerism. However, in number of views, the Peronist referent took 33 percent more than Fargosi, with 4.2 million views. For the Senate, Patricia Bullrich He achieved 60k mentions and 13 million views, surpassing his main competitor, Mariano Recaldewhich barely got 10 percent of what was obtained by the minister.
In the province of Buenos Aires, José Luis Espert He reached 40k mentions and 6 million views when heading the list of candidates for national deputies from Buenos Aires. Jorge Taiana It generated 24K mentions, 40 percent less than Espert, and 5 million views, 16 percent less than the economist.
Finally, from an anecdotal point, the slogan “Kirchnerism never again”, designed by the advisor Santiago Caputo, It was positioned with 22 million views and 170k mentions, exceeding figures even to the officials of the ruling party. The numerical performance of the center coalitions, such as United Provincesbarely ranged in the million views with about 4,000 mentions, while United citizens, of Martín Lousteauhe obtained about 5k mentions, mostly with negative connotations (7 out of 10).
Argentine politics today are fought on the street and on platforms and networks. Even the technological advance encourages that the latter be imposed on political communication much more than the well -known traditional dissemination tools “because the future arrived a while ago.”
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