Who will do well in 2024? -Brand

The wait is over, the uncertainty about who will govern our country and the rules of the game are already on the table, although processes for their approval and implementation are missing, there is something that is very clear: conditions are turning 180 degrees.

In my seminars I always repeat a phrase that is very graphic, governments and socio-economic policies are like the weather, conditions to which we must adapt. Let’s think in practice, we never wear the same clothes, it all depends if it is hot, cold or rainy. This example leaves us a great lessonnot only is adapting the only solution, but we must do it quickly Well, if it’s cold today and we bundle up in a week, it won’t help us.

In the same way we must act with the changes in our organizations, FAST, that is the first key, the second is to rethink the company from all areas to optimize processes, streamline tasks and rationalize expenditures.

This turning point invites us to INNOVATION, for this I leave you some definitions and ideas to understand the different approaches and characteristics that this topic covers, in this way detaching this concept from a mere invention or revolutionary idea.

1. Definition

Innovation refers to the creation, development and application of new ideas, processes, products or services that generate value and improve the way organizations operate and relate to their environment.

It is essential in the current context to survive and prosper in an increasingly dynamic and competitive world.

2. Your process.

This consists of several interrelated stages. It starts with the idea generationfor identify opportunities for improvement. Then, the most promising ones are selected for analysis and evaluation of technical, economic and commercial feasibility.

After the evaluation, we proceed to the development stage, where the ideas are translated into concrete solutions, design, prototyping and testing to ensure that the idea can be materialized into a viable product, service or process. Then it goes to the implementation, where it is taken to market and integrated into the organization’s operations.

3. Different Types

They are adopted according to their objectives and contexts. Some of these types are:

– Incremental innovation: refers to gradual and evolutionary improvements in existing products, processes or services. This type of innovation seeks to optimize and perfect what we already have, without radical changes.

– Disruptive innovation: involves the introduction of new products, services or technologies that completely transform an existing market or industry. Disruptive innovation tends to displace established players and create new opportunities for emerging companies.

– Open innovation: It is based on collaboration and the exchange of knowledge with external actors, such as clients, suppliers, universities or startups.

4. Key factors

For encourage innovation In organizations, it is important to consider the following key factors:

a) Culture of innovation: Promote an organizational culture that values ​​and encourages creativity, critical thinking, experimentation and risk taking. This involves fostering an environment of trust where employees feel safe to propose new ideas and solutions.

b) Inspirational leadership: Leaders must play an active role in promoting innovation, establishing a clear vision and motivating teams towards constant improvement. Additionally, it is essential that leaders are willing to support and support innovative initiatives.

c) Collaboration and diversity: Encourage collaboration between different areas and teams within the organization, as well as seek diverse and multidisciplinary perspectives. The diversity of ideas and approaches can generate more creative and innovative solutions.

d) Knowledge management: Establish mechanisms to capture, share and apply knowledge generated through innovation. This includes the use of technological tools, collaboration platforms and efficient processes to manage ideas, projects and learning.

e) Investment in research and development: Allocate financial and human resources to promote research and development of new technologies, products or services.

Finally, I suggest that you take some of these ideas and act, but do it quickly because the market is not going to wait for you.

Hamilcar Lovino

Director of Human Touch Argentina

Cell: 11 2456 8136

Email: [email protected]

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