The formula for success does not exist. If it were a logical question, four or five musicians a day, a chemist, a psychologist and an anthropologist would get together and create songs of the magnitude of “Slowly” serially. The Grammy Awards would fall at his feet year after year. But it’s impossible, because hits are spontaneous, they happen. And for a few weeks now, a song has not stopped playing on the radio, television, bars and clubs. It is “La morocha”, sung by Luck Ra in collaboration with B.M.which since its premiere six months ago on YouTube it accumulates more than 181 million views and in Spotify more than 100 million plays. Absolute fury.
Glory and honor
Now, although success cannot be anticipated, it can be explained. And this hit had many variables that came together to make it a multi-sector and global success. Success number one: it was launched at the beginning of spring, so the first listens were to prepare a terrain that would be exploited in the summer, when people are more predisposed (although this in Argentina is always very relative).
Second success: the chorus is in a neutral language, it can be sung in all social spheres, all ages and all classes, from the most disadvantaged to the most exalted, since there will always be a brunette to ask to dance. This accompanied by a rhythm like the quartet that invites you to dance, move your foot or at least hum without knowing the lyrics. And third and most important: there is a space in Argentine music that no one knew how to occupy since the death of Rodrigo Bueno and it is vacant and in need of habitation. Mona Jiménez was never able to occupy it, Walter Olmos He died before taking the scepter and no one could even get close.
With “The brunette”, its singer is emerging as number one. Or isn’t there a similarity when he intones “someone ask the brunette who’s dying to dance” with “love above all social differences, within the calendar every day goes away”? Same tempo, same tune and even, if you like, almost the same age, same origin and same hair colors. In fact, the beginning of the song “La morocha” emulates one of El Potro, “I am from Cordoba”, in the matter of getting ready to go to the dance. It must be clarified, it is not imitation, much less plagiarism, just the popular need to build and have idols, love them and support them. And as a cover letter, the chorus of “La morocha” is a black platinum card with unlimited spending.
The cold numbers of success tell that the song of Luck Ra It has been in the top 50 in Argentina for more than 25 weeks, and when it was launched in September of last year, it held the number one position for two consecutive weeks; while, worldwide, today it is among the 100 most listened to songs on Spotify. For its part, and as if to quickly climb to the top, the video starred one of the women of 2023, the former “Big Brother”, Juliet Poggio, who inexplicably appears blonde. On this question, the answer was given by Luck himself in an interview: “No one told Julieta what the song was about and one day before filming she went to the hairdresser to dye herself blonde, that’s why when she arrived at the set they disguised her. with some red extensions.”
in the DNA
Behind every conquest there is always a hero who has a story to tell with dramatic overtones and breaking points. And yours does not escape the generality. Thus this young singer of 24 yearswith marvel villain nameit’s actually called Juan Facundo Almenara Ordóñezwas born in Córdoba on February 20, 1999 (he has the entire province tattooed on his chest like a geographical map) and after a childhood with dreams of being a soccer player, injuries to both of his knees made it clear to him at only 12 years old that his future would be far from a soccer field.
Mentor of a rhythm that is based on the Cordoba quartet but with free additions of Trap and Freestyle, Luck Ra became the most promising artist in Argentine music in recent years. A year ago she won her first Gardel Award in the Best Quartet Song category for her song “Don’t come back” sung along with The K’ongaand three years ago he was chosen to compose the official song of Argentina when it became champion of the Copa América in Brazil 2021. Here, with a half-mast inspiration, he titled it “The champion”. She sang it herself at the National Team celebrations at the River Plate stadium with Jimena Baron. And if the question is about guest artists, Luck Ra already has experience sharing recordings with Abel Pintos, La K’onga, Ke Personajes, Rusherking and Miranda.
Although the coup d’état in Luck Ra’s budding career is the summer hit “La morocha”, the string of effective and catchy songs like “El champion” and “Ya no Volveres” multiplied his agenda. And if before he performed one or two shows per week, today he already has a schedule that goes from Monday to Monday, in itinerant nights where he does not stop singing his aforementioned hits and, therefore, billing for several zeros in cachets that exceed six figures . So much so, that his audience already has its peak night, next March 2when he appears alone in the stadium Luna Park, a recital that promises to be the first of an infinity that its representative assures are coming soon. Although they do not want to acknowledge it publicly, a Movistar Arena and a tour throughout the country are already in orbit that would include the Mario Alberto Kempes stadium in his native Córdoba, among other important cities in Argentina.
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