TEveryone loves Christmas, including fashion brands. First with the specials Holiday campaigns dedicated to the holiday period, then with those aimed at world of skiing and mountains, and now with new and beautiful temporary stores. Stores studied in detail for these weeks of celebrations, which make gift hunting, mountain holidays and Christmas aesthetics their leitmotif.
Where to buy Christmas gifts 2023? Here are some special pop-upi, from luxury ones to more accessible small business ideas Made in Italy, for one winter shopping decidedly glamorous.
Fashion celebrates the magic of Christmas
The best winter resorts of Swiss, Italy And France were suddenly covered by the iconic English check: Burberry opens a series of truly unique pop-ups dedicated to Christmas 2023. Inside G&B in Courmayeur and Franz Kraler in cortina d’Ampezzobut also from Maltempi a Courchevel and MODES a St. Moritzthese are temporary shops open until the end of the winter season where accessories and garments designed specifically for the place are offered, such as coats, socks, scarves but also the iconic hot water bottle and much more.
Where to buy Christmas gifts 2023: Burberry’s Christmas boutiques.
Shopping on a ski holiday, that’s where
Not only have the Maisons created special capsule collections with which to make their ski weeks catwalks of style. But also with unique pop-ups that present the season’s news and celebrate life en plein air in winter. How did he do Their Plan with its temporary store of Zermatta jewel inspired by the Gher, a traditional oval-shaped mobile home adopted by many nomadic populations of Mongolia, where the brand selects the finest cashmere. Open until March 15, 2024in addition to the boutique, an outdoor lounge and an exhibition installation were also designed.
The Loro Piana pop-up store in Zermatt.
There are those who are inspired by the place and those by the collections, like Balenciaga. Whose new line skiwear she is the true protagonist of nine boutiques set up for Christmas 2023. From Miami to Paris via Japan it will be impossible not to notice these shops with eccentric furnishings, with floors and shelves covered with a multitude of skis and above all exclusive pieces of the brand.
Pop-up not to be missed in Milan
Last minute gifts in the city? In Milan there are different opportunities to purchase a gift to be found under the tree, simultaneously supporting small businesses and Made in Italy brands. You can never go wrong with a jewel and if the recipient is between 15 and 25 years old, an earring Lovli or a necklace with cubic zirconia Lovely it will certainly be appreciated. The brand, beloved on TikTok where it has more than 1.5 million followers, has recently landed in Rinascente Piazza Duomo, where it will be present until January 8th.
Where to buy Christmas gifts 2023: the Amabile corner in Rinascente in Milan.
Always in Milan, always themed jewellery, Atelier Vm also comes in Central Station a temporary store that celebrates its iconic L’Essenziale welded bracelet.
Just in time for Christmas, the pop-up store of Rifo: brand specialized in the regeneration of textile fibers and sustainable cashmere. In what is the brand’s first single-brand store you will be able to find not only clothing items such as sweaters and cardigans, but also accessories ranging from caps to gloves to scarves and capes.
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