Businessman and media personality Jari Sarasvuo is returning to the TV screen after a break of years – and according to him, the timing is no coincidence.
Jari Sarasvuo sits in the lion’s chair. Joona Rissanen
The lion’s den format makes a return to the TV screen. At the same time, he makes a return in front of the TV cameras Jari Sarasvuofor which the time in that business format is the first.
– I came partly because of the experience. It has been incredibly vitalizing, increasing vitality and fun. There have also been tears and bitter moments when, for a long time, I felt like I was going to be completely rejected – the devil has gotten the better of me, Sarasvuo describes his role as a lion.
Sarasvuo says that his appearance on the TV screen is not dictated by chance.
– Every time I’ve come on TV, I’ve come at a time when chaos is growing, says Sarasvuo.
Now he refers to, among other things, the war in Ukraine. Sarasvuo highlights the bursting of the IT bubble of the 21st century and its pilots Deal– program after that and the financial crisis, after which he also longed to return to the TV screen. During the recession of the 90s, Sarasvuo was a familiar face from the program Good bad and ugly.
– Me and Sarasvuo again, it was the time of Nokia’s rise and the westernization of Finland. Whenever there have been turbulent times, I have liked being on television, says Sarasvuo.
Why?
– Maybe I wish I could send a message that would be useful to people. Perhaps the chaotic threatening development in the world in general wakes me up. I’m refreshed by it, says Saravuo.
The lions of the starting season are Sami Hedberg, Noora Fagerström, Elias Aalto, Kim Väisänen, Jenni Kynnös and Jari Sarasvuo. Joona Rissanen
Just good publicity
Sarasvuo considers the Lion’s Cave program as a parade ground for companies, even though presenting your own business idea in front of TV cameras and a parade of lions is exciting. Sarasvuo does not believe that publicity can turn negative for any participant.
– In no way. Not everyone gets an investment: some come in at far too high a price or some have nothing to sell, just a dream. However, they get national attention and a lot of good advice. Some are priceless, Sarasvuo reasons.
– They and their own interesting promise will become famous. It won’t turn negative. Of course, no one is disgraced. The idea of this is not to make anyone a laughingstock, Sarasvuo emphasizes.
In addition to Sarasvuo, an award-winning entrepreneur and angel investor will be seen as a lion in the new season Kim VaisänenNoora Fagerström, who herself started her own business from Leijona’s cave, an entrepreneur who became a millionaire under the age of 30 Jenni Kynnösknown as one of the founders of Wolt Elias Aalto and an influential comedian and performer in the corporate world Sami Hedberg.
The lion’s den starts on Monday 11.9. On Nelos and Ruudu.