When Swedish Lidl sells Finnish food products, the Swedes have clear favorites

In the September advertisement of Lidl stores in Sweden, products that are quite familiar to Finns were shown. Lidl

HK’s Blue and Finnish Saturday sausages are not only tasty for Finns, but they also do business in the western neighbor.

For more than five years, Sweden’s Lidl has organized Finland weeks, during which Finnish food products are brought to the stores as batch products. Finland weeks have become one of the most popular themed weeks in Lidl stores in Sweden.

– Customers already know how to expect it. Batch products often sell out quickly, according to Lidl’s communication to Pippuri.fi.

Suomi weeks have established their place in Lidl in Sweden. The theme is celebrated three to four times a year.

During the theme weeks, more than 40 Finnish products are on sale in the stores. The selection is wide, but Swedes’ favorite Finnish food is clear.

– The most popular products time after time are jogging sausage, Saturday sausage, country jelly, meat pie and frozen rice pie, as well as the more special licorice yogurt, Lidl’s communication says.

The sale also includes, for example, Saarioinen’s whisked porridge, Koti mustard, Apetit’s spinach soup, Atria’s micropizzas, Valio’s butter and various sweets, such as Tupla bars, Panda licorice and Pätkis.

According to the communication, many products are enduring favorites year after year, but new products are also taken out for testing. This year, as a novelty for the theme week, we brought sauna service ham and ready-made food root chicken temptation.