On April 6th, 2023 the new album “Morgens um Vier” by Element of Crime will be released. Then in August there is a series of gigs by Berlin clubs; a nationwide tour follows in September. Professional showbiz for the band, spoiled by success, in the 38th year of their existence.
The guys around singer Sven Regener came up with something for the current video of the pre-song “Unfocused with Cat”: hanging out in a spacious apartment with a lot of cigarette smoke and lots of red wine. As if they wanted to say on their quirky mission through adult showbiz: Why don’t you do your yoga-healthy optimization nonsense on your own!
EoC also make it clear at what feuilletonistic celebrity flight level this is happening. Her familiar circle of buddies included the West Berlin originals, for example the Austrian bestselling author Eva Menasse and the ex-publisher of the Cologne publishing house Kiepenheuer & Witsch, Helge Malchow. In addition to their meanwhile mottled band environment, director warhorse Leander Haußmann (“Hai-Alarm am Müggelsee”) or the Hanseatic pop bard and occasional writer Andreas Dorau let the tankards circle. A music video that becomes an insider guessing game: who recognizes whom?
The dandy musician Dagobert recently used a similar trick in his party pop track “I want a woman who wants me”. Sophisticated dressed up like in the Element-of-Crime-WG clip, the Edel-Swiss also has a lot of dancing and drinking.
In celebrity magazines like “Bunte” or “Gala”, Dagobert will not be able to land with his swinging Schwoof production in white suits and fur jackets. But Patrick Wagner from Berlin’s ex-label Kitty-Yo and other illustrious figures from the middle bubble expressively prove their camera suitability.
Who came up with it first?
The upgrading of music videos by all sorts of showbiz celebrities, sometimes for fun and money, sometimes for silly marketing reasons, has a long tradition. The online editors of the London regional broadcaster “Capital Radio” have taken the trouble to put together a top 20 international “VIP Videos”.
And that’s where a lot comes together:
From supermodel Kate Moss to Hollywood greats like Michael Madsen (“Reservoir Dogs”) or scandal actress Megan Fox.
British ex-Prime Minister David Cameron appears in UK boy band One Direction’s charity video “One Way Or Another (Teenage Kicks)” for “Red Nose Day”. Michael Madsen plays the seedy, overprotective father of Bieber’s onscreen girlfriend in Justin Bieber’s As Long As You Love Me.
Megan Fox rocks the vamp in Eminem and Rihanna’s duet “Love The Way You Lie,” and Kate Moss ennobles the White Stripes’ international indie hit, “I Just Don’t Know What To Do With Myself.” The directors here are also high-profile: none other than Sofia Coppola sits in the director’s chair.
Female athletes also get pop honors. World-class Russian tennis player Anna Kournikova was allowed to give teasing kisses in the song “Escape” by Latin beau Enrique Iglesias.
On the top VIP floor is Scarlett Johansson’s cameo role in Justin Timberlake’s 2007 film What Goes Around…Comes Around fast-paced chase to their doom thunders…