what’s going on now?

Hey, Linda de Mol is in front of the camera again. She says she sat on the couch screaming. What?! Did she go through Jeroen’s phone? Listed her ratings? No, none of that…

© SBS 6

It’s quite a nice picture: Linda de Mol standing in front of the camera with her daughter Noa Vahle to give an interview. Thanks to her well-known surname, Noa is making a rapid career. She is increasingly presenting herself as one all-round-BN’er and that of course also includes an ambassadorship. Fortunately, her mother has a good cause.

Linda and Noa

Noa has become an ambassador for the LINDA.foundation, which sends aid packages to poor families in our country. During the corona crisis, those boxes undoubtedly had to go to all the freelancers that Linda so mercilessly fired to guard her own treasury, but now she can make other people happy with them.

Almost all celebrities are affiliated with a good cause and that partly has to do with their image. You can score PR points quite easily with it. Linda and Noa packing things for poor people? Put a camera on it Show news on top and the family name is further polished. Very practical.

‘It goes well’

Since the Voice drama, Linda has only given interviews to media she can control, so yesterday – between packing those boxes – she looked extremely comfortable in front of her brother John de Mol’s Shownieuws camera. What kind of questions can you expect? Well, comfortable questions. “How are you?” said the reporter.

Noa: “I’m doing very well.”

Linda: “She’s doing very well.”

The reporter to Linda: “Are you proud of her?”

Well, we’re going into depth again.

Good news

Things are going well, we are proud, we are so happy: are we just sitting here watching the good news show? Very nice of course, such a no-brainer conversation with mother and daughter, but as long as Linda refuses to speak to independent press, these kinds of orchestrated PR moments will continue to feel a bit North Korean.

You can understand that about Linda – it is unprofessional that she does not want to justify herself, but ultimately it is about her own media attitude – but that Shownieuws participates in it? It says everything about the journalistic independence of that program. According to Victor Vlam, there is even ‘system rot’ in the show category.

Screaming Linda

Anyway: back to Shownieuws’ question: is Lin proud of Noa? “Well, what do you think? I really enjoyed sitting on the couch at that Televizier-Ring in my sweatpants. I was really like: okay, here it comes! I was crossing my fingers and I screamed really loudly. Very lame perhaps, but I gave it that way and I thought it was a great speech. I am very proud of her.”

So Linda has been screaming on her sofa in Crailo. It was a nice speech from Noa, says the reporter: “Nice with that hint about the wheelbarrow.”

Oh yeah, that wheelbarrow joke. That joke that would have been quite funny if it hadn’t been so terribly directed.

‘That’s true’

In any case, Linda really liked Noa. “Yes, that’s fine too, right? Just to take the wind out of everyone’s sails, because of course, that’s a bit true.”

Noa: “Absolutely.”

Linda: “Yes, very proud.”

What do they think about it at the Shownieuws desk? “Super fun, really,” says Patty Brard.

Has anyone put the editorial statute through the paper shredder yet?

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