At the imminent start of Cyber Monday 2023, six can be observed new conditions that may influence and modify the purchase of tourist products during this event:
- The stability of the dollar It will be a determining factor in the decision to purchase flights and tourist products abroad. If what was announced is fulfilled, until November 30, the dollar to travel abroad will be in the order of $730 with taxes included. This puts the Cyber Monday buyer with whom he anticipated buying his trip in the last 3 months for fear of the oscillation of the dollar in similar conditions.
- Great opportunity to buy products/services and avoid expenses in foreign currency abroad. Those who have already purchased their ticket and need to complete it with hotels, transfers, car rentals, traveler assistance, tickets to parks and/or shows, among others, will have a special opportunity to find very competitive and more convenient values than those obtained by hiring last moment abroad.
- Anticipation will continue to be very present. Anticipate and buy during Carnival, Easter or even winter holidays in 2024 can become a very good deal.
- The electoral calendar may modify vacation dates of some families, but not individual trips. The change of government will force many heads of family to remain, fill or develop a leadership role from their work position during the first weeks of summer 2024. The months of February and March 2024 can become an alternative to vacation and add a greater demand compared to other years.
- The availability of hotels and also cruises It will arrive better than the flight slots. There was a greater advance on flights than on other products. Hotels and cruise ships will present more aggressive offers and good opportunities to take advantage of both locally and internationally.
- The number of assisted sales will increase. Although the search for the products will be online, it is not ruled out that the user may prefer to consult an expert or advisor for advice and obtain the products they need. The purchase of a tourist product today is surrounded by questions. The consumer seeks security.
Recommendations for users:
- Given that the electoral calendar and the presidential change can modify the agenda and plans of some people or families, analyzing the opportunities and rates outside of the high season is a very good strategy to lower travel costs.
- Cyber Monday, although it is an online event, organized by the CACE; It also maintains offline offers. Those who prefer to buy directly at a travel agency’s physical premises will have the guarantee, for the duration of the event, of accessing the same offers and conditions as those who buy online.
- Brazil can become one of the highly recommended destinations for any time of summer 2024. The values presented by the northeast of Brazil are very attractive and the fluctuation of the dollar usually has less impact on its various beach destinations.
- We already report many purchases from Argentines who travel with their families to the United States and stop over or extend their stay in Miami to watch Messi play soccer. We understand that this trend will continue due to the frequent queries we receive at the call center to purchase tickets and transfers to the stadium.
- For those looking for competitive rates, Cyber Monday is perhaps the best time to broaden your outlook and open up to new experiences. ORn trip on a cruise It may surprise families or couples who until now vacation in another format.
- Be careful with the “all inclusive” hotels that are going through a very special moment by guaranteeing their Argentine guests that they will spend the minimum or nothing when they are abroad.
- Consulting an advisor is always a safe option. Leading travel agencies today offer omnichannel service. Specialist advice is irreplaceable; It helps to overcome obstacles and doubts with greater security.
Pablo Aperio is director of the travel agency Travel Services,
by Pablo Aperio
