According to a study carried out by OpinionWay for Dalenys in August 2021, e-commerce is now an integral part of the French purchasing journey. 75% of them regularly turn to these sites to make their purchases, particularly in fashion and beauty.
For these sectors, e-commerce is full of opportunities to seize to continue its growth. To exploit them correctly, these brands must anticipate the changes to come in their markets. For this, Relatia, the expert in relational marketing and E-CRM solutions is organizing a webinar Thursday, January 27 at 10 a.m. in order to decipher the major trends that will shape the online fashion and beauty sectors in 2022. For this, he will rely on Cléor’s feedback.
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Avenues for development through feedback from the Cléor brand
In a market with strong competition like that of jewellery, it is sometimes difficult to hold your own. To make a difference online, a central element: the user experience. As you will discover during Cléor’s feedback, it must be built in line with new modes of consumption, such as mobile shopping.
For this reason, each step of the shopping experience must be optimized, both product research and payment. For this reason, Cléor has set up a Wallet solution with Relatia. The latter makes it possible to dematerialize its direct marketing tools, such as offers for loyalty cards, and to set up a real personalized relational channel. Easy to set up, this marketing management solution is useful for Cléor to retain and acquire new customers.
For fashion and beauty brands, this feedback is an opportunity to understand how to deal with the challenges faced by many companies in the sector: standing out, adapting to new consumer habits or building loyalty. Cléor will come back to the lessons learned from the changes made during the year 2021, but also those to come. This will allow you to know the innovations that will constitute the sector tomorrow and the transformations that you will be able to carry out in your company during the year 2022.
Here is the full schedule for the January 27 webinar:
Sharing experience with Cléor:
- What assessment should be made of the year 2021?
- Cléor & its CRM approach: strategies implemented to adapt to new consumption patterns (best practices and lessons learned from 2021)
- Case Cléor: implementation of the Wallet to acquire & retain new customers.
- Development prospects for the year 2022
In case you cannot attend this webinar, it is still possible to download the white paper. Do not forget to subscribe !