Celebrities are real herd animals: if one does something, the other follows. And so they are now all happily enjoying the hype diet DAY ONE. What is that actually based on? “A little googling.”
Bridget Maasland, Isa Hoes and Lieke van Lexmond: they all copy each other. One by one they sign up for the new hype diet DAY ONE. Really enjoy it, because it all feels wonderfully exclusive: after all, the average crowd can’t afford it. For 2,499 euros you get one course day and six weeks of online coaching. And recipes!
A bit of googling
The creators of that course are of course laughing their asses off; they put together some schedules and can then endlessly prescribe them to all those eager stars. Who has already started it? Jeroen van der Boom, together with his wife. He now posts all kinds of unsavory videos on Insta of how many calluses he gets on his hands. Bah.
But what is that diet actually based on? What are all these celebrities blindly following? “We started googling and reading a lot and eventually the pieces of the puzzle fell together,” says Patrick Janssen, who devised the diet together with his wife, in the A.D.
Good match
Ah, look, now we understand. This is a match made in heaven. A bit of Googling and then giving nutritional advice: the celebrities love it. In fact, I think we have found the ideal internship for Arie Boomsma and Katja Schuurman. Maybe they can still do something microdosing add to that Google diet.
Patrick emphasizes in the AD that his diet is ‘not a magic formula’. “You learn something. What your ‘tank capacity’ is – the amount of calories you can eat in a day. What is the formula for the ratio between fats, carbohydrates and proteins that suits you best.”
Puncture
In other words: just eat a little less and exercise a little more. Do people have to pay 2,500 euros for that? Of course, this entire diet relies on rock-solid marketing. “It is not recommended to go to a restaurant during the program, because then you don’t really know what you are getting,” the AD reads.
Ah, after those six weeks you can eat out again. And then, above all, puncture it nicely, so that you can quickly transfer another 2,500 euros. What else do you actually get for that amount? “You are in an app group with other participants, and anyone who is having a hard time can find support there.”
App with Isa Hoes. Awesome.
Trijntje stopped
On to the user experiences: how did actress Renee Fokker (62) experience it? “I had to prep all my food, prepare it in advance. I went to dinner parties with a pitiful bag of my own food and didn’t drink a drop of alcohol.”
Nice, you are having a nice dinner with your family, and your grandmother is slurping from a sandwich bag. Well, Trijntje Oosterhuis didn’t feel like it and stopped that crazy diet. It’s a shame, says creator Patrick: “Participation is a choice you have to make, a bit of an egocentric one, because you have to put yourself first.”
Harmony over hunger: that Trijntje has a good view…
Isa smells like there is an odor: