According to a recent study by Grand View Research the global metaverse market could represent 615 billion euros by 2030.
Average annual growth of 39.4% from 2022 to 2030
Estimated at 34 billion euros in 2021, this market should therefore experience phenomenal growth according to analysts’ estimates. Grand View Research. It should grow to an average annual growth rate of 39.4% from 2022 to 2030. In this study, we understand that the main factors that will stimulate the growth of the market are the adoption of mixed, virtual and augmented reality, possible new pandemics or even the possible crossovers between the virtual and real worlds.
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Evolution of the metaverse market in value. Illustration: Grand View Research.
With the development of new technologies and the evolution of uses, the metaverse could occupy a central place in our lives in just a few years. Researchers who have worked on this research are confident that the metaverse market will reveal its full potential in the coming years. This concept, the definition of which is still very vague, has already attracted many users and several brands.
What prospects for the metaverse model?
There are already two million users on the French metaverse The Sandbox. This platform is already in the Top 3 of the most popular virtual worlds around the world. Brands are increasingly interested in The Sandbox to create new experiences with their customers. What to attract brands. Leader Price or even Carrefour have decided to invest in The Sandbox. The French consumer giant has chosen The Sandbox to experiment and understand the evolutions of retail and consumption to come.
Grand View Research believes that the metaverse will become a major source of entertainment in the future. Researchers point to early drafts like Fortnite, Roblox, Minecraft, or decentralized projects like The Sandbox or Decentraland, which can pave the way for other virtual worlds and a metaverse model. For now, the big winner by far is Fortnite with its 350 million daily users.
Number of active users per month on a selection of immersive games. Illustration: Grand View Research.
The researchers add that one of the most promising prospects for the metaverse is that it dramatically increases market access for consumers in emerging economies. If the Internet has already opened up access to goods and services previously inaccessible to certain consumers, the metaverse could make it possible to go even further. They add that “virtual reality environments will help improve educational options as they are a low-cost and efficient way to learn”. In short, the metaverse model certainly has a bright future ahead of it.