Entrepreneurship is on the rise. According to a recent study by theIfop on behalf of the Bpifrance Business Creation Observatory, 30% of French people are part of the entrepreneurial chain. Logically, the question of how to create your company comes up constantly. This requires preparation, anticipation and important decision-making. Between the various administrative and financial procedures and the realization of a solid project, it can quickly become complex.
Laurent Dufour, Founding Director of the support site for business creators and managers TheLeader’sBlogdiscusses the challenges of entrepreneurship and the importance of support when setting up a business.
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A strong will to undertake
” In recent years, there has been a change in society’s vision of entrepreneurs. The approach is better recognized and more valued than it was “says Laurent Dufour. This is one of the reasons that explain this strong entrepreneurial appetite. According to the Ifop study, 50% of French people under 30 would now dream of starting their own business. A desire that took up space during the health crisis, during which they were able to mature their plan. According to a recent survey byFrench initiativethis period influenced their decision to start a business in 30% of cases.
” Entrepreneurs choose this approach for different reasons. It can be noted that many of them choose entrepreneurship with the ambition to move the lines and take part in the many changes that our society has to face: environmental, sociological, technological… explains Laurent Dufour.
The new challenges of entrepreneurship
However, these new leaders must face very different challenges from those encountered before. ” Before the Internet, the entrepreneur had little information about starting a business and managing his company. It was technical, not very accessible and the business of a few professionals, including accountants and lawyers, who charged a lot for their advice. “says Laurent Dufour. With the abundance of information available online, young creators must now be able to exploit, understand, organize and synthesize this information.
” The challenge has now evolved. It is no longer about carrying out the administrative and legal formalities (which were long, complicated and tedious), but about preparing a solid, viable and differentiating project. The explosion in the number of business creations leads to greater competition between projects », Explains the Founding Director of the LeBlogDuDirigeant website. To succeed, these companies must develop competitive, innovative and differentiating offers that will allow them to establish themselves on their market in a sustainable way. Indeed, the rapid evolution of projects, tools and solutions means constantly rethinking and adapting your project. ” All the steps contributing to preparing the project are therefore of great importance: market study, business model, value proposition, business plan, forecast, etc. adds Laurent Dufour.
To face these constant challenges, the choice of partners becomes crucial. For a leader, however, it is not easy to choose the ideal ones, particularly given the abundance of proposals. ” CRM, invoicing tool, online creation, banking, financing, accounting… each solution is sold as the best, the most competitive and the most adapted to the needs of entrepreneurs. The choice of partners becomes complicated explains Laurent Dufour. A significant portion is moving to all-online services, saving time and money. Although this can be a solution in some cases, it still requires choosing the right partner. ” Making the right choice requires a certain acuity and knowledge of the market and existing offers to select the appropriate solution. “, specifies the Founding Director of the site LeBlogDuDirigeant.
Addressing Gaps in the Entrepreneurial Ecosystem
The creation of a business being punctuated by multiple stages, it is sometimes difficult to know where to start. There isn’t really a predefined route that will ensure success. ” The creator can benefit from many specific aids which are however not linked to each other. It lacks a common thread, a reference that can accompany it throughout the project explains Laurent Dufour. Moreover, it happens that these young creators are advised by partners who favor their commercial interests, not necessarily contributing to the implementation of their project. These obstacles can slow down start-ups, wasting valuable time and creating inconsistency in their choices.
For this reason, LeBlogDuDirigeant’s teams, made up of entrepreneurs, strive to help new leaders face these difficulties and challenges. They write articles with concrete advice to guide them. Experts compare potential partners and present their pros and cons to help entrepreneurs find the best fit for their project.
The blog also offers free creation support tools, such as the “creation path”. ” It intervenes in several ways, in particular by dividing the entrepreneurial journey into several distinct stages allowing each of the essential points to be dealt with independently. It therefore adapts to the not always linear paths of creators explains Laurent Dufour.
” It encourages the entrepreneur to ask the right questions to build a solid project. For each of the questions, the path suggests one or more resources in the form of articles, videos or forms. These allow you to identify the issue of the question and guide the creator to write his answer. “, he adds. The answers are then automatically distributed in a business plan model. The creator only has to use the document made available to him to write a relevant business plan. The information provided remains confidential.
This initiative aims to help entrepreneurs face the various current challenges, including the adoption of good practices from the start, the choice of appropriate solutions and tools and succeeding in establishing themselves in competitive markets. The objective is that each creator can develop and perpetuate his project.