Digital transformation is not just about large corporations. To remain competitive, small and medium-sized enterprises (SMEs) must also integrate IT solutions that will allow them to accelerate their growth. However, this involves multiple changes, both in terms of the organization and the economic model.
For these companies, digital tools are the promise of additional sources of revenue, cost reduction and more efficient modes of operation. For this reason, digital transformation represents a real development opportunity, making it possible to respond to the various challenges that SMEs must face.
Europe presents a declaration on digital rights and principles
Improve its management thanks to digital tools
The new digital tools are real advantages for SMEs, which generally seek to automate certain tasks during their growth phase. Some of them are turning to solutions likeApogea, management software integrator and IT service provider, in order to more easily manage their projects, their human resources or their accounts. This type of tool aims to help them organize their structure and operation.
For SMEs, the objective is to find appropriate solutions that will save them time and allow them to easily meet their needs, while being simpler and more practical. A project management tool will make it easier to plan tasks and create a schedule in a few clicks so that each employee can access it. In the case where a company wishes to improve its financial management, the goal is to find a tool which makes it possible to quickly edit invoices, export and import data… By taking the digital turn, a company ensures to save time and optimize its operational processes.
Increase productivity and internal communication
According to France Num’s 2021 barometer33% of VSEs and SMEs now use professional collaboration tools, 12% more than in 2020. They are essential today for ensuring good internal communication and optimizing organization within a team.
The latest digital solutions, such as corporate social networks, make it possible to centralize communication to find your way more easily in a project, better distribute information and ensure everyone’s productivity. They are also essential for each employee to feel involved in the company’s activity, and thus create a solid corporate culture.
The CRM also has a central place on the commercial and marketing level. It allows you to have all the information related to the customer journey and the prospect in the same place. They are accessible by all teams, who can easily collaborate on the same file.
These tools appear to be powerful levers that will help improve internal organization and cohesion between the various departments. This will have a positive impact on the results of an SME.
Optimize the customer experience to meet new uses
With the advent of digital, new consumer uses are now based on immediacy and accessibility. For small businesses, the challenge is then to offer a customer experience that aligns with these new needs and these new practices. To face the competition, SMEs must provide an accessible and complete experience on all communication and distribution media: social networks, e-mail, e-commerce platform, physical store, etc.
To make the right strategic decisions, SMEs need to rely on relevant data and metrics. This helps to better understand the market in which they are positioned to improve their products and offers. These need to be personalized to properly meet the expectations of each consumer.
Secure your data
The security of computer data and networks is at the heart of any digital transformation. For this, some SMEs opt instead for cloud storage. Accessible remotely, it protects data storage and servers, operating systems, applications, etc.
According to Syntec Numérique, the growth rate of cloud offers by enterprise software publishers was 15% in 2021, while it was 5.6% in 2020. Whether a company opts for this solution or for another, it is necessary to ensure that it meets the main objective: to guarantee the security of the stored data.
To meet each of the challenges of digitalization, SMEs must clearly define their goals in order to choose the appropriate tools that will allow them to continue their growth. It is always possible to be accompanied by professionals to make the right choices.