Ad4Screen, a 100% Cross-device agency, whose mission is to help its clients boost the performance of their advertising campaigns and maximize their loyalty, engagement and conversion rates, has just published a new white paper on acquisition levers. In this e-book, Ad4Screen invites you to review “must haves” such as Apple Search Ads, Facebook, TikTok or Instagram, but also to discover new uses with Huawei Ads, Amazon Ads, Spotify Ads, YouTube Ads, LinkedIn Ads, or Pinterest.
What are the best marketing levers in 2022?
Before embarking on paid marketing, Ad4Screen generally recommends maximizing the “application base”:
- Internal levers: ASO, Smartbanner, e-mail, Pixmail
- Acquisition: Social, Display, Programmatic Video
- Retention: App Retargeting, E-CRM, Push Notification
In this e-bookyou will discover in detail each of the levers that will allow you to accelerate your growth in 2022. The levers to activate will not be the same depending on the objective and the target audience.
Under pressure from the CNIL, Google adds a button to refuse cookies in Europe
LinkedIn Ads will be activated more for the purpose of notoriety, consideration and conversion, while Snapchat will rather have the app install as its objective.
Finally, if we take Google Display Network, the objective will rather be to generate traffic to a site.
DOWNLOAD THE WHITE PAPERIn short, it is important to know the different levers and their objectives to carry out your campaigns and achieve your marketing objectives.
that’s why this white paper will be of great use to you in building your overall strategy in 2022.
Discover the new uses of Internet users
Do you know for example the Apple Search Tab, a second advertising space on the App Store. A platform available on versions greater than iOS 14.5 and in all countries, which can be found in the “Search” section of the app Store (Search Tab). The objective here is brand awareness. A little-known tool, but which nevertheless offers very interesting results. Same with Huawei App Promotion to promote your app on Huawei AppGallery. A platform that offers great possibilities for brands with possible targeting through demographics, type of network, behavior, application usage, etc.
In this white paper, you will also discover how to pre-ship your app on the most attractive Android devices in the industry. The pre-embedded applications will appear directly on the home screen. Your app will therefore benefit from good visibility. Don’t hesitate to download Ad4Screen’s white paper to discover all the marketing levers you can take advantage of.