The Color of the Year 2025 was named by WGSN and Coloro Future Dusk presented. Future Dusk is described by the trend research companies as “a dark, moody color that lies somewhere between blue and violet”.
‘Dark, atmospheric and fascinating’
The color creates an intriguing and mesmerizing aura that aligns perfectly with the influence of the second space age as science and technology continue to propel the space economy.
WGSN and Coloro note that the trend color can act “as a gender-transcending purple or an update of navy” and expect it to be “an important color for classic styles and capital goods.”
For inspiration, FashionUnited has rounded up some looks from the runways using Future Dusk or similar ultra dark shades of blue/purple. Some designers presented Future Dusk in fascinating haute couture evening looks (see Giorgio Armani Privé and Gaurav Gupta). We also selected some ready-to-wear pieces and accessories to show how to use and/or wear this color.
How does color trend prediction work? Why are WGSN and Coloro Announcing a Color of the Year?
Color trend prediction is about predicting colors that will be popular in the future based on a variety of factors such as cultural trends, social movements, and design influences. Trend forecasting companies like WGSN and Coloro (a sister company of WGSN) use their expertise and industry knowledge to analyze current trends, consumer behavior and emerging styles, and predict the colors that will be in demand for years to come to better advise their customers and help to stay ahead of the curve.
By predicting which color will be popular in the future, they provide valuable insights for designers, manufacturers and retailers to incorporate the chosen color into their products and marketing strategies. This helps them attract the interest of those consumers who are interested in keeping up to date with the latest trends and fashion movements.
Additionally, these companies can demonstrate their expertise and thought leadership in the industry, which can help attract new customers and solidify their position as leading trend forecasting companies.
This article text was partially created with an AI tool and then edited by Rachel Douglas and Esmée Blaazer.
This translated post previously appeared on FashionUnited.uk.