‘Luminous Blue’ – a color that is described as mysterious and eccentric – was voted on by the trend forecast agency WGSN together with its color of 2027. At the same time, they also presented the keys for the spring/summer 2027 season.
According to Clare Smith, Senior Color Strategist at WGSN, the tone is characterized by “versatility and a broad attraction that ranges from festive clothing to Activewear”. The choice of strong sound is in line with the determining topic of 2027, the networking of polarities, which, according to the trend forecast, would “enable the pallets to bring functionality, practicality and innovation with opposing topics such as pleasure, spirituality and emotion”.
The duo report also found that the increasing interest in color and emotions has strengthened the importance of colors that create “a sensual connection to tradition, culture and wisdom”. Against this background, the color palette for the coming season includes earthy and cheerful nuances – pigments to help to counteract the growing pressure of a expected “poly crisis in 2027”, which should increasingly lead people to community and nature.
Overwhelming pressure will promote sensory colors and happy pigments
Against this background, Luminous Blue (Coloro code: 125–28–38) is supplemented in the palette by tones such as ‘Energy Orange’ (Coloro code: 018–57–34), a “color with high radiance, which demonstrates resistance in view of changes”, and ‘Meadowland Green’ (Coloro code: 050–61–19), a medium green, which, like orange, satisfies the consumer: internal need for security and protection. With regard to products, Orange refers to the increasing demand for adaptability, while green is supposed to be a “return to the basics”.
A similar feeling of resistance can also be found in ‘Clay’ (Coloro code: 014–60–13), a warm tone that was selected due to its “cooling properties” and is ideal to reconcile functional materials with traditional or futuristic properties. ‘Pop Pink’ (Coloro code: 151–73–22), on the other hand, brings a significant contrast in its playful appearance, which means that “it will be the key to design products that will be both serious and unpredictable fun, pleasant well-being and analog pleasure” for young and old consumers.
In pictures: the FS27 key color range from WGSN and Coloro
This article was used with digital tools translated.
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