British activewear brand Aybl is embroiled in a legal dispute between its founders and one of its largest shareholders.
Lewis Morgan, a co-founder of Gymshark, is suing, the British daily reports The Times According to the brothers Reiss and Kristian Edgerton due to his departure from the company. Morgan invested seven million British pounds in Aybl in 2021 and received a 20 percent stake in return.
Morgan alleges that she was removed from the company under unfair circumstances. He claims that his position as director and employee was terminated after a meeting that was arranged at short notice.
From the of The Times High Court court documents seen show that changes in Aybl’s corporate structure reduced the value at which Morgan could sell its shares. Morgan also claimed he was forced out of the company after refusing to contribute part of his stake to a planned initial public offering.
The Edgerton brothers have denied the allegations and described them as unfounded. They argue that Morgan’s involvement with Dubai-based nutritional supplements and energy drinks company Ownkind represented a conflict of interest. The company competes with Aybl’s expansion plans, which go beyond clothing.
The litigation comes as Aybl continues on a rapid growth path. The athleisure brand recently reported sales of more than £72 million for the 15 months to June 2025. Profit after tax more than doubled to 9.4 million British pounds.
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