The premium lifestyle brand AlphaTauri, founded by the drinks manufacturer and media company Red Bull from Austria, is present in Ibiza this summer with an exclusive “Fashion Energy Station”. The store is located in the Ibiza Gallery, a new hotspot for luxury shopping on the Balearic island.
The store concept combines fashion, design and functionality in an open, minimalist atmosphere. A changing selection of the current collections is presented, which are known for their combination of technical innovation and contemporary style. The focus is on, among other things, 3D knits, easy-care materials and versatile travel and leisure looks.
The range is complemented by exclusive Ibiza editions, including swimwear, oversized beach towels and a dry bag specially designed for the island lifestyle.
Additional events and activations are planned throughout the season, implemented in collaboration with Red Bull Spain.