The Weltbild D2C Group has taken over the accessories brand Paul Valentine and is focusing more on jewelry.
The brand has belonged to Weltbild since the beginning of March, the multichannel retailer based in Augsburg announced on Wednesday. In future, products such as necklaces, watches and rings can no longer only be purchased via the brand’s own online shop, but also on Weltbild’s e-commerce platform. There, Paul Valentine has his own brand page where the products are bundled.
With the takeover, Weltbild also intends to expand its range of watches and jewelry. This is intended to expand the target group and win new customers.