Ever since Trollkids came onto the market in 2011, things have gone from strength to strength. The recipe for success of the outdoor brand for young families with children between the ages of two and 14 who love nature and sports is robust, functional and versatile clothing, shoes and equipment. When developing and manufacturing the products, the focus is on function, design and quality. But they always remain absolutely affordable. With this concept, Trollkids has now established itself very well on the market in Germany and far beyond: In 2022, more than three million products were sold in 13 countries.
With the collection for the coming 2023/24 winter season, Trollkids is once again underscoring this attitude: “We have developed a versatile, well-rounded and coherent collection for the coming winter. The styles are very well thought out and equipped with many functional details,” explains Trollkids Managing Director Dr. Tobias Tennstedt. “However, we have retained key price points and our overall very good price-performance ratio.” The collection includes jackets (3in1, waterproof, padded, softshell), vests, trousers, shirts, fleece (here also Sherpa fleece), shoes, accessories such as hats and gloves, but also functional underwear, backpacks and sleeping bags. Functionality is in the foreground with all styles: Depending on the area of use, the models are windproof, water-repellent or waterproof and windproof and equipped with the appropriate details for the respective area of use or activity. Whether skiing and winter sports (the Autumn/Winter 2022/23 collection focuses on this with a new, additional ski pants model especially for girls and a matching jacket), trekking, hiking, the way to school or playing and romping with friends – Trollkids products prove their worth yourself in all situations.
Incidentally, a special feature of the brand with a high recognition factor is the cheerful, significant color world: Each new collection comes up with fresh seasonal colors or color combinations that run like a red thread through all styles. The color range is very diverse: Many products are available in six or more color variants. The models can also be combined very easily and harmoniously with one another.
