some have visions, others also realize them. Uwe Bernecker from FUNKY STAFF is such a doer. With FUNKY_CLUB he now brings his numerous concepts to a common denominator: from FUNKY_CAP to FUNKY_GIN, FUNKY_CLUB to FUNKY_HAT. From 20.7 to 27.7 in Dusseldorf.
This season is the start of a new era for the Funky Staff brand: writing an order and three months later the latest fashion in the store – FUNKY STAFF is now putting an end to this principle. From July 2022, the label will switch to the conventional order rhythm without changing its unconventional note. Uncomplicated fashion with colour, joy and sporty elegance. At the same time, six months between order and delivery, in order to work out even more finely in Italy and to focus more on environmentally friendly measures.
More elaborate pieces such as blazers or sustainable jeans are also part of the collection. The next milestone: area capability. For Uwe Bernecker, the EDI connection is set for autumn 2022, a bestseller service as NOS and the increasingly well-rounded range make the collection available across the board. The new overall concept finds its new umbrella brand in a new umbrella term, the FUNKY_CLUB. Whether it’s the successful hats from FUNKY_CAP or fun projects like Uwe Bernecker’s FUNKY_GIN, the club concept makes it clear how closely the brand maintains its relationships.
The pre-order timing not only enables an upgrade in the product. The sales network was also expanded with existing and new, very well-known partners. The current line-up: Modebox Isgard Wittenburg (Hamburg), agency Ralf Gorh (Eschborn), agency Bender (Sindelfingen), agency Montag (Munich), FUNKY_CLUB (Düsseldorf), Jonny Drama London (UK/Ireland) and Premium Apparel Group ( Australia) has been expanded. Austria and Switzerland will follow shortly. The FUNKY_CLUB – showroom and showcase at the same time – opened on Kaiserswerther Straße in Düsseldorf on July 20th.
Visit FUNKY_WORLD from 20.-27. July in Düsseldorf and see for yourself why the symbiosis of retail and brand is so important.
FUNKY_CAP is a brand of the company funky_care based in Frankfurt. The founders are the entrepreneurial couple Kerstin and Uwe Bernecker, who hit the nerve of the industry with the Made in Italy collection FUNKY STAFF. The group of companies is rounded off by a logistics service provider called LOG_FASH and its own software SWIPE&FIND, which enables FUNKY STAFF and FUNKY_CAP retailers to participate fully in the online sales of the brand. Uwe Bernecker has already received the “German Brand Award” for his great commitment to retail – for the campaign “Wirmachen AUF_merksam”, which raised awareness of the problems of closed trade during the Corona lockdowns. All companies stand for a partnership relationship along the entire value chain. Fair and social working conditions, sustainable production and innovative concepts are the values on which the Bernecker couple base their company. Numerous prominent figureheads and dealers throughout the German-speaking area are enthusiastic about this path.