Weekday collaborates with the perfume manufacturer Unifrom.
Unifrom and the denim label – both from Sweden – are introducing a new collaboration concept, Weekday announced on Wednesday. The ‘Tissue Feast’ collection includes a range of denim pieces as well as the coordinating ‘Indigo’ perfume oil. In this way, body and material should be connected.
“We have been fascinated for some time by the idea of a Weekday perfume that aims to embrace the essence of youth. Unifrom embodies the perfect balance of contemporary and craftsmanship,” said Alice Shulman, Design Lead Creative Initiatives at Weekday. “This perfume collaboration is a great mix of eclectic elements, a bit of punk and classic timelessness. It’s not limited to genders and is perfect for layering.”
Haisam Mohammed, founder of Unifrom, added: “We embody an ancient profession in a contemporary way and take a conceptual approach to perfume, taking a new approach to interacting with scent.”
The capsule collection includes three trousers, three different types of jackets, a skirt and the fragrance. It will be available from November 30th in the Weekday online shop and in selected stores. Prices are 59 euros for the perfume, 99 euros for jeans, 89 euros for the skirt and between 129 and 199 euros for outerwear.