Webinars > Marketing > Webinar: the keys to successfully targeting your audiences in a first-party data world
Didomi and Livestorm experts will give you alternatives to third-party cookies to continue collecting relevant data and measuring your digital advertising campaigns.
By Didomi and Livestorm
06/30/2022 at 11:00 a.m.
Online, advertisers, agencies and advertising networks use cookies to ensure that they target the right Internet users and measure the performance of their digital campaigns. However, the announced death of third-party cookies by Google is forcing digital advertising players to rethink the way they collect data. Livestorm, the first French all-in-one video engagement platform and Didomi, a consent management solution, are organizing a webinar on this subject.
The online event will be moderated by Mathieu Ralambotsirofo CRM & Demand Generation manager at Didomi and África Aguiar, Content Marketing Associate at Livestorm. The two specialists will show you how to collect data in a cookie-free world thanks to zero and first party data.
Here are the points that will be discussed during this webinar:
- The rise of zero and first-party data;
- Alternative tools that respect personal data;
- Original ideas for collecting first-party data.