Webinars > Human ressources > Webinar: CSR trends in the food, drink & finance sectors…
What are the expectations of consumers in terms of sustainability, based on their queries on search engines around the world, over the past five years?
By Kantar
03/31/2022 at 08:00
In 2021, Kantar Insights conducted a new study across 35 countries, to better understand consumer expectations and behaviors around sustainability. The Kantar Sustainability Foundational Study identified key areas of tension between people’s behaviors, priorities and expectations for sustainable actions across 35 industries.
In 2022, Kantar Insights builds on these findings to deepen your understanding of three key industries:
- The food and beverage industry.
- Retail
- Finance
Its Analytics department sifted through consumer queries on search engines related to key expectations identified in the fundamental Kantar Sustainability 2021 study. Their experts analyzed these questions over a period of 5 years and globally, at except for China.
This exclusive study enabled them to identify, for each theme:
- Granularity
- Trends (breaking point, acceleration, etc.)
- New initiatives
- Differences between regions
This webinar presentation is a great opportunity to deepen your understanding of these markets and adapt your branding and innovation strategies.
Kantar Insights experts will reveal the key elements of this study, supplemented by an analysis of their CSR experts in Europe.
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