Webinars > Marketing > Webinar: best practices for A/B testing campaigns
The experts at Jellyfish and AB Tasty review the highs and lows of their clients’ A/B testing campaigns. Each of them is rich in lessons for optimizing its own campaigns.
By Jellyfish & AB Tasty
On 04/14/2022 at 11:00 a.m.
A/B testing involves testing two or more versions of a web page, campaign, or experience. This helps identify which performs best in terms of conversion and traffic. On Thursday April 14 at 11 a.m., the A/B testing and personalization solution AB Tasty is organizing a webinar to discuss this subject. She will be accompanied by Jellyfish, the digital marketing specialist.
During this event, you will discover the successes and learnings of A/B Testing campaigns. You can try to guess whether such an initiative was successful or not. In this way, you will acquire the best practices in order to best optimize your campaigns and maximize your income.
The webconference will be hosted by Camille Baudry, Customer Success manager at AB Tasty, Clémence Boudet, Analytics & Optimization Manager at Jellyfish and Mélanie Debein, Data, Analytics & Optimization Manager at Jellyfish. The three experts will come back to the basics of the test & learn approach: observation, hypothesis, analysis, lessons and iteration.
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