A novelty pie that looks like a meat pie, but does not contain meat, appeared in the frying stations of S group stores in January. In January, a meatless pie reminiscent of meat appeared for the first time at the shops’ baking counters. The Finnish Unlimited Foods Oy’s pie has been praised as tasting perfectly like a meat pie, even though it is a vegan product. The protein source of the pie sold in S group stores is pea protein, which imitates the taste and mouthfeel of a real meat pie.