After the numerous cruise and pre collections that have just been shown, the new season is just around the corner. The first fashion houses will be showing their collections at London Fashion Week next week. High time to ask the dealers about their plans for SS24.
Tiffany Hsu, Chief Buying Officer at Mytheresa, begins. In an interview, the chief buyer reveals which pieces are currently popular at the Munich luxury fashion retailer, trends for the coming season and hip newcomers.
What tracks are currently doing well on Mytheresa?
Popular pieces include the Loewe logo denim jeans and tank top, as well as the ‘Sardine’ and ‘Andiamo’ Bottega Veneta bags. Our exclusive Toteme travel collection and oversized gold ‘Drop Earrings’ by Bottega Veneta are also very popular.
Summer is slowly approaching. What developments does this show?
As the weather warms up, so does the demand for resort products. Sandals, baskets and sunglasses have done very well for us.
Which brands are new in your portfolio?
To name a few: D’Accor, Roberta Einer and Taller Marmo. Also new are Knwls and Aya Muse, adding a distinctive touch – perfect for updating your holiday wardrobe for the summer season.
Which colors define summer?
Brown and earth tones as well as gold accents determine the color palette for the summer.
What womenswear trends do you expect for the coming season and beyond?
We’re seeing a rise in a relaxed fit aesthetic, along with the popularity of timeless yet statement pieces. This includes versatile maxi skirts that can be dressed up as well as more subtle, and strong cuts that have a contemporary twist yet are easy to wear. There is also an emphasis on clean lines and striking silhouettes over prints or colors.
How do you react to the very fast-moving micro-trends that are popping up on social media like Tik Tok and usually only present for a short time?
It depends on the microtrend, because not all microtrends have their origins in social media, but they often amplify existing trends. We buy items that are relevant to our fashion-conscious and discerning customers, regardless of whether they are trending on social media.
However, we continue to bring freshness to our inventory. Striking products and fashion items that are fun usually resonate with us because our customers love the new and the unexpected. But we don’t tend to analyze social media trends too much.
This interview was conducted in written form.