The audience at Rolling Loud in Miami 2019
Photo: Getty Images, Jason Koerner. All rights reserved.
From July 7th to 9th, the Open Air Rolling Loud will take place in Germany for the first time. The venue will be the special open space east of the Munich Exhibition Centre. International stars from the hip-hop, R’n’B and dancehall scenes, such as Kendrick Lamar, Wizkid and Travis Scott, are also part of the party. Telekom broadcasts the spectacle on its MagentaTV streaming portal. Besides, there will be one free live stream on MagentaMusik give.
In addition, exclusive insights behind the scenes as well as interviews with the musicians and bands will be published on TikTok. “We bring Rolling Loud Germany to customers and fans on the most important platforms,” says Christian Loefert, Head of Marketing Communications at Telekom Germany. And further: “In addition to MagentaTV, we offer a consistent orientation of the content and the live stream especially for Gen Z on mobile devices. We show the content where the young target group expects it”.
More about the Rolling Loud Festival
The Rolling Loud Festival celebrates its premiere in Germany this year. After the organizers have been expanding worldwide for some time – Rolling Loud started in Miami – it will take place in 2023 from July 7th to 9th at the Munich Exhibition Center. The line-up is mainly characterized by US acts: in addition to big stars like Travis Scott and Kendrick Lamar, who already have a few tour stops in Germany this summer, there are also rarely seen guests like Kodak Black, Sheck Wes, Joey Bada$$ and Metro Boomin. With Ufo361 and Luciano, national rap greats are also represented in the line-up.