Walt Disney: That’s why the entertainment company is likely to position itself successfully with its broad portfolio

Company portrait

The Walt Disney Company is one of the oldest and most famous entertainment companies in the world. The group generated sales of $82.6 billion in the 2021/2022 financial year with an adjusted operating result (EBITDA) of $11.9 billion.

For a long time (until autumn 2023), the globally operating company was divided into two main divisions: 1. “Disney Media & Entertainment” (media and entertainment with approx. 66 percent of sales: television channels and radio stations of the ABC chain, cable TV, sports channels ESPN, “Direct-to-Consumer” with direct marketing/digital business, Disney+, hulu and “Content Sales/Licensing” with licenses, rights, studios) and 2. “Disney Parks, Experiences & Products” (approx. 34 percent of sales: theme parks, travel/cruise ships, consumer products).

Regional sales breakdown: USA/Canada/Latin America approx. 82 percent, Europe 10 percent, Asia-Pacific 8 percent including other countries. (As of October 2023)

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