“Vroeger durfden vrouwen in high functions amper recognize that ze kinderen hadden, nu zetten ze ‘mom’ op hun trui”: zo populair is mamamode | Inland

The Britse designer Phoebe Philo (50) – the name of the fashion house Celine – lancerde this week a ‘MUM necklace’, as the onderdeel of hair own note. A pronkstuk of ranst 3,500 euros, which meteen uitverkocht. There are also online shops in mama-truien, mama-sports cups and mama-jewels. What is mom fashion so popular? “I don’t have any problems with it and the balls are tegelijkertijd in de lucht hou”, say Vlaamse designers and mom’s.